Yes You Can!
Yes You Can! is a bilingual nutrition and supplement brand empowering diverse communities to achieve their wellness goals.
With a strong customer base in the U.S. Hispanic market, the brand partnered with Adspace to scale TikTok advertising and influencer efforts — all while navigating TikTok's strict ad compliance landscape for supplements.
The challenge
The brand needed not just performance growth - they needed a cross-functional partner who understood policy-compliant growth in the supplement space.
Despite a strong product offering and mission-driven positioning, Yes You Can! faced an uphill battle on TikTok:
- Their ads were repeatedly disapproved due to TikTok’s rigid compliance guidelines around supplement products
- They lacked a repeatable influencer content engine that could feed performance creatives at scale
- Previous paid media efforts hadn’t unlocked meaningful ROAS or conversion volume on TikTok
The solution
By combining performance media with creator-led strategy, and ensuring full policy compliance, we unlocked sustainable revenue growth across channels.
Adspace activated a dual-track growth strategy focused on:
TikTok Ads: We built a high-velocity UGC pipeline and partnered with TikTok policy reps to pre-approve every creative and landing page before launch.
Influencer Strategy: We launched a new tiered affiliate and creator program focused on performance content, lean media buys, and community-led storytelling.
Strategies
01.
Pre-Approval Compliance Playbook: Every ad and landing page was reviewed in advance by TikTok’s policy team to reduce account flagging, unlock scale, and maintain delivery stability.
02.
UGC Funnel Architecture: We rapidly tested 30+ UGC creatives, refining around angles like “gut health,” “natural detox,” and “female wellness,” while constantly rotating hooks and formats.
03.
Affiliate Creator Scaling: Activated a new hybrid affiliate-influencer structure to encourage conversions and amplify reach without dependency on paid-only channels.
04.
Product-Specific Funnels: Focused creative testing on best-sellers like Aloe Vera, Liver Cleanse, and Colon Cleanse, tailoring creative to audience intent and benefit-driven messaging.
