Its goal is to provide a path to total health and food freedom by using effective dietary measures and providing healthy recipes found in its 30 Day Guide.
The company had initially released an online guide containing a variety of healthy recipes, however, Whole 30 has recently expanded its offerings with a new product line. .
Whole 30 now offers healthy alternative salad dressings as well as the 30 Day Guide and has helped millions of people battle back against their bad health and poor eating habits.
Because of this, the company needed to develop a holistic marketing strategy involving several different channels to effectively bring a new product to market and help generate online sales.
Our team implemented a full-funnel digital marketing strategy that included paid search, paid social, and email marketing to help drive website traffic, increase conversions, and scale online revenue.
We started by engaging in conversion rate optimization to create a customer journey that led buyers directly to the new products.
We then developed and implemented paid search and paid social advertising campaigns to drive targeted traffic to the website and increase conversions.
Finally we implemented a full-funnel email marketing campaign to increase customer retention and customer lifetime value.