Tippsy Sake did a great job at establishing its online presence and new customer acquisition strategies leading to some impressive YOY growth numbers during COVID-19, however, the company needed guidance on how to implement strategies to circumvent and counteract the iOS14 updates that impacted the Facebook Ads platform.
The company is now operating a new customer acquisition strategy with performance achieving pre-iOS14 results and continues to expand its customer base, increase online sales, and scale online revenue.
The company had experienced a major increase in acquisition costs that resulted in a severe decrease in overall ROAS.
Because of this, the company partnered with Adspace to develop comprehensive strategies to decrease cost per acquisition, increase online conversions, and return the ROAS to pre-iOS14 results.
From there we developed a full funnel acquisition strategy on Facebook that focused on granular audience targeting, campaign consolidation, and server side tracking softwares that provided us with more accurate reporting and analytics.
We then took a more hands on approach to account management by making daily optimizations to ensure optimal budget allocation and the highest ROI possible.