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The Nail Hub

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CMO Marketing Strategy
Digital Advertising
Email Marketing
Content & Creative
Reporting & Analytics

OVERVIEW

The Nail Hub is an Ecommerce beauty/cosmetic brand that was co-founded by Elizabeth and Hermann Morris in 2015.

The company has established itself as the ultimate destination of professional-grade gel nails products for salon professionals.

The Nail Hub had done a great job at scaling its Ecommerce business using organic search and social as well as word of mouth but now continues to expand their customer base using full-funnel digital marketing strategies.

THE CHALLENGE

The company had done a great job at establishing itself as a key player in the industry but needed help to continue to scale their online customer acquisition and retention.

Because of this, they partnered with Adspace to implement full-funnel digital marketing strategies aimed at profitable customer acquisition and retention from prospecting to post-purchase retargeting.

Our team developed, executed, and managed paid advertising campaigns on Facebook, Instagram, Google, and Youtube as well as automated email marketing campaigns.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Audit & Assessment
  • Digital Advertising Campaign
  • Online Customer Acquisition
  • Testing & Funnel Development
  • Automated Email Marketing
  • Reporting & Analytics

To continue to scale their Ecommerce business in a sustainable and profitable manner the Adspace team needed to execute on a full-funnel strategy.

We began by performing an in-depth audit of the brand to identify their unique value proposition, target customer demographics, hero products, as well as overall market trends.

From there we began implementing a push & pull acquisition strategy on Facebook, Instagram, Google, and Youtube. By pushing our ads in front of relevant users on Facebook and Instagram we were able to increase brand awareness and drive relevant traffic to the website to convert. By implementing a pull strategy on Google and Youtube we ensured we were capturing all high intent traffic.

Finally, we implemented full-funnel automated email marketing flows that retargeted past users and purchasers based on their funnel stage, logical timing, and previous consumer behavior to serve them relevant messaging to drive re-engagement and increase customer lifetime value.

STRATEGIES

01 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
02 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
03 Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.
04 Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real time.

RESULTS

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Increase in Facebook ROAS

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Increase in Google ROAS

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Increase in Online Revenue

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Increase in Average Order Value