Super Coffee
Super Coffee, one of the fastest-growing healthy coffee brands in the U.S., turned to Adspace to activate a full-funnel TikTok growth engine.
The goal was simple: test TikTok as a viable new channel for profitable acquisition and product-specific scaling.
Within weeks, we proved profitability by launching Spark Ads around their XXTRA product line, driving measurable GMV gains and efficient customer acquisition in a previously underperforming channel.
The challenge
Super Coffee had a national retail footprint, a beloved brand, and significant paid media sophistication—but TikTok had historically underdelivered.
Previous campaigns lacked ROAS efficiency, were too generic, and weren’t optimized for TikTok’s native content consumption.
The brand needed a partner that could deliver full-service strategy, creator content, Spark Ad integration, and SKU-specific optimization to flip TikTok from a testing channel into a conversion channel.
The solution
Adspace designed and launched a performance-focused TikTok strategy using a creator-seeded Spark Ads framework, layered with rigorous SKU testing.
We isolated top-performing content formats, integrated first-party Spark codes, and implemented product-specific campaigns with a focus on XXTRA—Super Coffee’s high-caffeine SKU.
By throttling spend dynamically based on ROAS performance, we ensured capital efficiency while maximizing profitable reach.
Strategies
01.
Product-Specific Campaigns: Focused 80% of spend on XXTRA SKU, which showed early signs of conversion efficiency.
02.
Spark Ad Scaling: Boosted native creator content via Spark Ads only after validating performance organically.
03.
ROAS-Driven Budgeting: Enforced a performance floor of 1.2x ROAS, with daily budget adjustments to preserve CAC thresholds.
04.
Influencer Spark Code Integration: Connected Spark creator codes to TikTok Shop and direct site to ensure full-funnel attribution.
