Stronger By The Day
Stronger By The Day (SBTD) is a female-led strength training app founded by Buff Chick Supplements creator Meg Squats.
Designed to empower women through science-based programming and community-focused fitness, SBTD came to Adspace to scale paid acquisition through Meta Ads and Apple Search Ads while improving app store conversion rates and audience alignment.
The challenge
The client was transitioning from organic reach and community referrals to paid digital growth.
Despite a loyal audience, early campaigns struggled to deliver efficient CAC or conversion rates due to low Meta signal quality and creative misalignment with user personas.
Installs were inconsistent, and top-of-funnel education wasn’t converting effectively into trial starts.
The solution
Adspace restructured the Meta account, established creative testing pipelines, and launched persona-driven messaging across key lifecycle moments (e.g., gym intimidation, community strength, trial momentum).
A dual-platform strategy across Meta and Apple Search Ads maximized discoverability while reducing CAC through refined audience segmentation and keyword bidding.
Strategic scaling of high-performing campaigns drove consistent install growth with improved conversion metrics over time.
Strategies
01.
Start Trial Campaign Launch: Focused on lookalike audiences and urgency-based CTAs to convert high-intent users
02.
UGC + Founder's Voice Creative: Positioned Meg Squats as both expert and motivator; highly effective for credibility
03.
Relatable Pain Point Angles: Ads tackled gym intimidation and lack of community — resonated with core Gen Z/Millennial audience
04.
ASA Branded Keyword Domination: Outperformed discovery with 71% of installs from branded search terms
05.
Audience Refinement & Signal Improvement: Transitioned from broad prospecting to behaviorally enriched, retargetable pools
