The company combines empowering and timeless designs with classic style and high quality fabrics to ensure each piece becomes a staple in every woman's wardrobe.
The company launched its Ecommerce website in 2020 to act as an inclusive platform for uniting women across the country with unmatched fashion and engaging content.
Because of this, they needed to re-engineer their digital marketing strategies to acquire new online customers.
We had to develop and implement an omni-channel paid advertising strategy to increase brand awareness, drive website traffic, and increase online conversions.
We began by performing an in-depth audit of their brand, best-selling products, target customer demographics, and previous digital marketing strategies.
We then developed full-funnel advertising campaigns on each platform to ensure we were driving new and relevant website traffic, increasing conversions, and retargeting previous visitors to drive re-engagement and increase lifetime value.