Ruggable
Ruggable is the DTC category leader in machine-washable rugs.
To expand their product line into machine-washable furniture covers, Ruggable launched a sub-brand, called Levity Home.
To align with the launch of their new brand, Adspace designed a full-funnel acquisition and retention strategy to sustainably scale their online revenue.
The challenge
Although Ruggable had already established itself as a market leader, Levity Home entered the market with zero brand equity and limited consumer recognition.
Seeking a strategic partner to accelerate brand growth and improve visibility, the Ruggable team turned to Adspace for expert execution.
The Levity Home website was underdeveloped and underperforming, with no active email pop-ups, no automated Klaviyo flows, and paid ads across Meta and Google producing weak results.
The solution
The Adspace team used an agile, data-driven approach to strengthen the emerging Levity Home brand by designing a scalable customer journey through cost-effective paid reach, a frictionless site experience, and tasteful email engagement.
We began with a comprehensive audit of the brand’s market position - analyzing competitors, unique value propositions, historical performance data, revenue trends, and category insights to uncover growth opportunities and strategic threats.
Our team applied proprietary conversion rate optimization strategies to improve the homepage, collection pages, and PDPs to boost shopper confidence and reduce friction throughout the buying journey.
We built out seven essential Automated Email & SMS Klaviyo Flows - covering Welcome, Abandonment, Predictive Purchase, and Upsell - to to engage and convert customers across the entire lifecycle.
Once the foundation was set, Adspace implemented a full-funnel account structure across Meta and Google leveraging high-intent audience segments and platform-native UGC ad creative.
Strategies
01.
Comprehensive evaluation of market position, competitors, UVP, revenue data, site performance, and growth opportunities to build a full-funnel strategy for Levity Home’s launch and scale.
02.
Optimization of the homepage, collection pages, and PDPs to improve user experience, increase shopper confidence, remove friction, and drive higher conversion rates.
03.
Deployment of Google Search, Display, Retargeting, and Shopping campaigns, as well as Meta Prospecting, Retargeting, Dynamic Product Ads (DPA), and LTV-focused campaigns, to efficiently acquire and convert high-intent audiences.
04.
Creation and launch of seven core automated Email & SMS flows, including Welcome, Abandonment, Predictive Purchase, and Upsell, to drive engagement, retention, and incremental revenue across the customer lifecycle.
