The founders were frustrated with the excessive price tags and complexity of buying golf gear. Robin Golf was founded in an effort to simplify purchasing golf gear, making clubs and kits for everyone from beginners to professional golfers.
The company has experienced huge success and has established itself as a differentiated player in the massive golf industry.
Because of this, they needed an experienced team to redevelop and implement a Google Ads strategy that leveraged the platform to both prospect and retarget users in a cost effective manner.
Our team developed a comprehensive Google Ads strategy, taking a more hands on approach that allowed manual bidding strategies to ensure the highest ROI for each dollar invested.
From there we developed a comprehensive Top of Funnel (TOF) Google Ads strategy using a Single Keyword Ad Group (SKAG), giving us more control over ad spend and the ability to identify high performing keywords.
We leveraged non-branded keywords to increase our market share and brand awareness as well as branded keywords to ensure we were capturing all high-intent traffic.
We then implemented shopping and display ads to effectively retarget past engagers and purchasers to ensure we were effectively targeting the entire marketing funnel, driving traffic, increasing conversions, and scaling online revenue.