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Robin Golf

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CMO Marketing Strategy
Digital Advertising
Content & Creative
Reporting & Analytics

OVERVIEW

Founded by Andrew, Ali, and Peter Marler in 2019, Robin Golf designs sleek & lightweight golf equipment essential for the beginning and the pro alike.

The founders were frustrated with the excessive price tags and complexity of buying golf gear. Robin Golf was founded in an effort to simplify purchasing golf gear, making clubs and kits for everyone from beginners to professional golfers.

The company has experienced huge success and has established itself as a differentiated player in the massive golf industry.

THE CHALLENGE

The company had done a great job at establishing an organic online presence but lacked an effective paid acquisition strategy on the Google Ads platform.

Because of this, they needed an experienced team to redevelop and implement a Google Ads strategy that leveraged the platform to both prospect and retarget users in a cost effective manner.

Our team developed a comprehensive Google Ads strategy, taking a more hands on approach that allowed manual bidding strategies to ensure the highest ROI for each dollar invested.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Audit & Assessment
  • Digital Advertising Campaign
  • Online Customer Acquisition
  • Reporting & Analytics

We began with an in-depth audit of the company’s current Google Ads strategy where we found a very fundamental campaign structure that did not allow for much optimization.

From there we developed a comprehensive Top of Funnel (TOF) Google Ads strategy using a Single Keyword Ad Group (SKAG), giving us more control over ad spend and the ability to identify high performing keywords.

We leveraged non-branded keywords to increase our market share and brand awareness as well as branded keywords to ensure we were capturing all high-intent traffic.

We then implemented shopping and display ads to effectively retarget past engagers and purchasers to ensure we were effectively targeting the entire marketing funnel, driving traffic, increasing conversions, and scaling online revenue.

STRATEGIES

01 Engage in an in-depth brand audit to understand target customer demographic, unique value proposition, brand voice and guidelines, as well as current marketing funnel, and overall market trends.
02 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
03 Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real time.

RESULTS

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Decrease in Cost Per Acquisition

%

Increase in Conversion Rate

%

Increase in Average Order Value

%

Increase in Google ROAS