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Nuudii

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CMO Marketing Strategy
Digital Advertising
Content & Creative
Reporting & Analytics

OVERVIEW

Nuudii System, founded in 2014 by Annette Azan, is an apparel/fashion brand creating a unique space between bra and braless.

With the mission to make lives easier, wardrobe choices broader, and allow women to reconnect with their bodies, the company is committed to designing future-forward products that positively impact the lives of women both physically and emotionally.

Nuudii System is a proud women-founded, women-led business - built with the help of a strong team and co-creation from over 500+ women, ages 16 to 94.

THE CHALLENGE

Nuudii System designed a cutting-edge product catalogue and developed an engaging website with unique content, but was struggling to acquire customers at an affordable cost.

Because of this, they needed a redesign of their digital marketing strategies aimed at profitable customer acquisition to maximize revenue generated for every $1 of ad spend.

Our team implemented an omni-channel paid advertising strategy to intelligently target their ideal customer demographic, design & deliver creative & copy, and strategically allocate budget to maximize online store sales.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • CMO Marketing Strategy
  • Audit & Assessment
  • Digital Advertising Campaign
  • Reporting & Analytics

In order to achieve the target growth objectives of the brand, we matched an omni-channel acquisition initiative to fit their ideal customer profile and strategically penetrated the market with potent creative/copy to drive a compelling call-to-action.

We began by performing an in-depth audit of the brand to identify their unique value proposition, target customer demographics, hero products, as well as overall market trends.

From there, we began implementing a push & pull acquisition strategy on Facebook, Instagram, Pinterest, Google, and Youtube. By pushing our ads in front of relevant users on Facebook, Instagram and Pinterest, we created product demand, built brand awareness and generated online sales at an affordable cost.

By implementing a pull strategy on Google and Youtube, we positioned Nuudii System in front of users with intent to purchase who were unfamiliar with the product & brand - acquiring new customers at an unprecedented cost.

STRATEGIES

01 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
02 Design, develop, and implement new customer acquisition strategy on Google, Youtube, and Amazon through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions
03 Design, develop, and implement new customer acquisition strategy on Facebook, Instagram, and TikTok through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
04 Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real time.

RESULTS

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Increase in Facebook ROAS

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Increase in Google ROAS

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Increase in Online Store Sessions

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Increase in Online Revenue