With the mission to make lives easier, wardrobe choices broader, and allow women to reconnect with their bodies, the company is committed to designing future-forward products that positively impact the lives of women both physically and emotionally.
Nuudii System is a proud women-founded, women-led business - built with the help of a strong team and co-creation from over 500+ women, ages 16 to 94.
Because of this, they needed a redesign of their digital marketing strategies aimed at profitable customer acquisition to maximize revenue generated for every $1 of ad spend.
Our team implemented an omni-channel paid advertising strategy to intelligently target their ideal customer demographic, design & deliver creative & copy, and strategically allocate budget to maximize online store sales.
We began by performing an in-depth audit of the brand to identify their unique value proposition, target customer demographics, hero products, as well as overall market trends.
From there, we began implementing a push & pull acquisition strategy on Facebook, Instagram, Pinterest, Google, and Youtube. By pushing our ads in front of relevant users on Facebook, Instagram and Pinterest, we created product demand, built brand awareness and generated online sales at an affordable cost.
By implementing a pull strategy on Google and Youtube, we positioned Nuudii System in front of users with intent to purchase who were unfamiliar with the product & brand - acquiring new customers at an unprecedented cost.