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NodPod

loctote logo
CMO Marketing Strategy
Digital Advertising
Email Marketing
Content & Creative
Influencer Marketing
Reporting & Analytics
Thumbnail Image NodPod in adspaceagency
Thumbnail Image NodPod in adspaceagency
Thumbnail Image NodPod in adspaceagency
Thumbnail Image NodPod in adspaceagencyThumbnail Image NodPod in adspaceagency
Thumbnail Image NodPod in adspaceagency

OVERVIEW

NodPod is a direct-to-consumer health & wellness brand founded by Melissa Bamberg in 2014, when she discovered the clinical phenomenon of Deep Touch Pressure while doing personal research on fill materials for a strapless sleep mask.

The company quickly took its form with a mission of providing its customers with products made to relieve stress and promote healthy and sound sleep.

NodPod provides weighted sleep therapy through various products such as sleep masks, blankets, and more.

THE CHALLENGE

The company had developed a strong brand and online presence by establishing an effective strategy to drive organic traffic.

However, the company was finding it challenging to develop and implement the correct paid media strategies necessary to continue scaling the brand.

Because of this, the company needed a team to develop effective cross-channel customer acquisition and retention strategies.

Thumbnail Image NodPod in adspaceagency
Thumbnail Image NodPod in adspaceagency

THE SOLUTION

SERVICES & TECHNOLOGIES
  • CMO Marketing Strategy
  • Digital Advertising Campaigns
  • Influencer Marketing
  • Email Marketing

We began by performing an in-depth analysis of NodPod’s website, customer demographics, current strategy, and market trends to learn as much as possible about the brand and identify the major areas of opportunity.

Understanding that the company was relying too heavily on owned media and organic traffic we developed a cross-channel paid media strategy to increase brand awareness and online revenue by targeting highly relevant audiences across Facebook, TikTok, Google, and Influencer marketing.

Next, we implemented an effective customer retention strategy through klaviyo automated email flows, giving NodPod the ability to automatically re-engage users based on each user’s interaction with the brand.

STRATEGIES

01 Design, develop, and implement new customer acquisition strategy on Facebook, Instagram, & TikTok through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
02 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
03 Engage brand-relevant influencers to create highly effective influencer marketing campaigns that target and acquire new customers, increase online revenue, and increase ROAS.
04 Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.

RESULTS

%

INCREASE IN WEBSITE TRAFFIC

%

DECREASE IN CUSTOMER ACQUISITION COST

%

INCREASE IN ROAS

%

INCREASE IN CUSTOMER LIFETIME VALUE