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NERA

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CMO Marketing Strategy
Digital Advertising
Email Marketing
Web Design & Development

OVERVIEW

Nera brings together generations of craftsmanship from the old days with sleek, modern design to deliver a dazzling combination of contemporary footwear.

Inspired mostly by the traditional car culture, motorsport and of course, the century old tradition of Italian shoemaking, “NERAs” as the brand has trademarked are designed with specific moods, environments and destinations in mind.

Nera drops are highly exclusive and most importantly never reproduced. Made in southern Italy in the Abruzzo region, each sneaker is individually thought out before undergoing a highly detailed 48 hour assembly process.

THE CHALLENGE

The Nera brand has an extremely loyal following, however, the team was struggling to find the right acquisition channels to utilize in order to achieve the best marketing performance metrics possible.

As Nera continued to see rapid growth, they were featured in GQ and other world class magazines, but they were not seeing the ROAS on their Facebook and Google ad campaigns they were looking for.

Nera needed a team of highly qualified digital marketing specialists to develop a comprehensive online customer acquisition strategy to drive new traffic to their website, increase conversions, and scale online revenue.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Conversion Rate Optimization
  • Digital Advertising Campaign
  • Online Customer Acquisition
  • Email Marketing Campaign

Our team at Adspace immediately engaged in a comprehensive audit where we assessed each one of the brands strengths and weaknesses based on our five pillars of ecommerce methodology.

We then implemented a full conversion rate optimization strategy to increase the conversion rate to meet or exceed industry benchmarks.

We then developed and implemented a comprehensive paid advertising strategy on Google/Youtube & Facebook/Instagram to effectively acquire new customers, increase ROAS, and lower CPA.

Finally, our team developed, designed and implemented a full Email Automation strategy to retain and increase the lifetime value of acquired customers.

STRATEGIES

01 Audit & assess the current website experience and metrics to develop Conversion Rate Optimization recommendations to implement.
02 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
03 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
04 Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new emails campaigns to increase ROAS and customer lifetime value.

RESULTS

%

Increase in Conversion Rate

%

Increase in Facebook ROAS

%

Revenue From Email Marketing

%

Increase in Customer Lifetime Value