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Miraflora

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CMO Marketing Strategy
Digital Advertising
Email Marketing
Content & Creative
Influencer Marketing
Reporting & Analytics
Thumbnail Image Miraflora in adspaceagency
Thumbnail Image Miraflora in adspaceagency
Thumbnail Image Miraflora in adspaceagency
Thumbnail Image Miraflora in adspaceagencyThumbnail Image Miraflora in adspaceagency
Thumbnail Image Miraflora in adspaceagency

OVERVIEW

Miraflora is a DTC company that offers Colorado-grown, full-spectrum CBD oil, gel, balm, tincture, beverages, and other CBD products that are scientifically vetted and organically grown.

Founded in 2019, the company uses innovative techniques that protect and harness the hemp flower’s most beneficial properties and develop products that help you experience a greater sense of calm and natural balance.

Miraflora sources its hemp directly from the family-owned and operated Colorado farm. The unique environment is fed by pure water flowing from Rocky Mountain National Park and fertilized by the farm's herd of Alpacas (Merlin, Jackson Hole, and the gang).

THE CHALLENGE

While Miraflora had scientifically formulated high-quality hemp products and established a very strong brand it was having trouble developing and implementing the correct digital marketing strategies necessary to scale the brand.

Because of this, they needed a team with in-depth knowledge of the CBD industry and the rules and regulations surrounding online advertising.

Miraflora engaged Adspace to develop an effective conversion funnel and digital marketing strategies across Facebook, Google, Email, and Influencer marketing channels.

Thumbnail Image Miraflora in adspaceagency
Thumbnail Image Miraflora in adspaceagency

THE SOLUTION

SERVICES & TECHNOLOGIES
  • CMO Marketing Strategy
  • Digital Advertising Campaigns
  • Influencer Marketing
  • Email Marketing

We began by performing an in-depth analysis of Miraflora’s website, customer demographics, current strategy, and market trends to learn as much as possible about the brand and identify the major areas of opportunity.

We then developed an intricate conversion funnel involving paid ads on Facebook and Google that directed traffic to specific landing pages geared towards following the rules and regulations of each channel.

We then implemented an influencer marketing strategy to target on-brand influencers and leverage their following to increase brand awareness and drive website traffic and conversions through the online store.

Finally, we developed an in-depth automated email marketing strategy designed to increase customer retention and lifetime value by engaging users with targeted messaging based on brand and website interactions.

STRATEGIES

01 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
02 Design, develop, and implement new customer acquisition strategy on Google through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
03 Engage brand-relevant influencers to create highly effective influencer marketing campaigns that target and acquire new customers, increase online revenue, and increase ROAS.
04 Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.

RESULTS

%

INCREASE IN WEBSITE TRAFFIC

%

DECREASE IN CUSTOMER ACQUISITION COST

%

INCREASE IN ROAS

%

INCREASE IN CUSTOMER LIFETIME VALUE