Founded in 2019, the company uses innovative techniques that protect and harness the hemp flower’s most beneficial properties and develop products that help you experience a greater sense of calm and natural balance.
Miraflora sources its hemp directly from the family-owned and operated Colorado farm. The unique environment is fed by pure water flowing from Rocky Mountain National Park and fertilized by the farm's herd of Alpacas (Merlin, Jackson Hole, and the gang).
Because of this, they needed a team with in-depth knowledge of the CBD industry and the rules and regulations surrounding online advertising.
Miraflora engaged Adspace to develop an effective conversion funnel and digital marketing strategies across Facebook, Google, Email, and Influencer marketing channels.
We then developed an intricate conversion funnel involving paid ads on Facebook and Google that directed traffic to specific landing pages geared towards following the rules and regulations of each channel.
We then implemented an influencer marketing strategy to target on-brand influencers and leverage their following to increase brand awareness and drive website traffic and conversions through the online store.
Finally, we developed an in-depth automated email marketing strategy designed to increase customer retention and lifetime value by engaging users with targeted messaging based on brand and website interactions.
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