He is a Lebanese-born American businessman, television personality, philanthropist, and politician. He came from humble beginnings and worked his way up by learning how to negotiate.
As of today, Marcus owns and runs more than 25 companies and is the CEO of Camping World, a publicly-traded company valued at over $2 billion.
His portfolio of fashion brands, called Marcus Lemonis Fashion Group, contained numerous smaller brands that needed help with branding, design, marketing, and eCommerce. Our goal was to create a comprehensive online sales strategy in order to grow the online revenue of the entire fashion portfolio.
While Marcus had the financial capital and extensive experience as a retail mogul, he needed help building the digital part of his businesses to further increase online sales and foster eCommerce channel growth.
We designed custom branded Shopify themes for each fashion brand within the Marcus Lemonis Fashion Group portfolio in order to strengthen individual branding and create a unique online presence for each one.
We engaged in a specialized and customized digital marketing strategy for each fashion brand in order to grow the revenue across the entire portfolio.
We created custom digital marketing strategies that included conversion rate optimization, email marketing, digital advertising, and SEO. In the end, we were able to create custom website experiences for each brand to grow them in their own unique way.