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Magbak

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CMO Marketing Strategy
Digital Advertising
Email Marketing
Content & Creative
Reporting & Analytics

OVERVIEW

Magbak is an LA based Ecommerce brand founded by Alex Baca. The company offers sleek mobile device accessories with built-in earth magnets that allows mounting of your mobile device to any magnetic surfaces while also allowing wireless charging capabilities.

Already having been a fairly established company, Magbak wanted to continue scaling their brand with goals of doubling revenue over the course of a year but was having difficulty achieving this goal after the iOS14 update.

After working with Adspace to develop, execute, and launch customer acquisition & retention strategies focused on scale and profitability, Magbak is now on track to meet and exceed their YoY growth targets.

THE CHALLENGE

Magbak had done a great job at building their customer base but was finding it difficult to continue to scale to meet their growth target goals with their current strategies.

Because of this, they partnered with Adspace to develop a full funnel digital marketing strategy to acquire new customers profitably, and retarget existing customers to increase lifetime value.

Adspace had to develop customer acquisition and retention strategies to circumvent the iOS14 update to scale Magbak’s Ecommerce business in a profitable manner.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Audit & Assessment
  • Digital Advertising Campaign
  • Online Customer Acquisition
  • Testing & Funnel Development
  • Email Marketing Automation
  • Reporting & Analytics

Our partnership began with an in-depth audit and assessment of Magbak’s website, products, customer demographics, and current strategies to identify key areas of opportunity and optimization.

We immediately began implementing paid advertising campaigns for Facebook that were developed specifically to counteract the iOS14 update and ensure profitability on the platform.

Next we implemented search, display, and shopping ads on Google and Youtube to ensure we were capturing all high intent traffic currently shopping for our products.

Finally, we implemented fully automated email marketing campaigns on Klaviyo to increase customer lifetime value by retargeting existing customers to cross-sell/upsell them.

STRATEGIES

01 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
02 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
03 Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new emails campaigns to increase ROAS and customer lifetime value.
04 Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real time.

RESULTS

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Decrease in Cost Per Acquisition

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Increase in Facebook ROAS

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Increase in Google ROAS

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Revenue from Email Marketing