PAID ADVERTISING | EMAIL MARKETING
The company offers cruelty-free, vegan nail polish that brings nostalgia, timelessness and unique, luxury color with every application.
Lights Lacquer was able to build traction on the back of the founder, and social media influencer’s, already large following.
The company is now netting close to double their annual revenue and has experienced tremendous growth in both customer acquisition and retention.
Because of this, they needed to implement comprehensive digital marketing strategies across site experience, acquisitions, and retention channels.
Although they already had a an ecommerce Shopify site, they needed to redesign it to create a more direct customer journey and optimize it for conversions.
We had to implement conversion rate optimization, paid advertising, and customer retention strategies to help the brand achieve the ability to grow and to scale.
Product-Market Fit Analysis
Conversion Rate Optimization
Armed with this information, our team began redesigning and developing a new Shopify site aimed at spotlighting the highest selling items and creating a more direct customer to journey to increase conversion rate to at or above industry standards.
We then began implementing paid advertising campaigns to drive website traffic, increase conversions, and acquire new customers profitably.
Once we were able to fill the funnel our team developed extensive email marketing strategies to increase customer retention and lifetime value.
Engage in an in-depth brand audit and sku analysis to determining target customer demographic, unique value proposition, brand voice and guidelines, as well as best selling products, pricing, and overall market trends.
Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to acquire new customers and increase conversions
Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions
Implement a full-funnel Email Marketing strategy to generate new subscribers, create automated flows and engage users with new emails campaigns to increase ROAS and customer lifetime value.
REVENUE FROM EMAIL MARKETING
INCREASE IN LIFETIME CUSTOMER VALUE