Lights Lacquer

OVERVIEW

Lights Lacquer is beauty company specializing in the production of high quality, vegan nail polish. The company was founded by Kathleen Lights in 2019 and is based in Miami, Florida.

The company offers cruelty-free, vegan nail polish that brings nostalgia, timelessness and unique, luxury color with every application.

Lights Lacquer was able to build traction on the back of the founder, and social media influencer’s, already large following.

The company is now netting close to double their annual revenue and has experienced tremendous growth in both customer acquisition and retention.

THE CHALLENGE

Lights Lacquer had been very successful at leveraging organic social media marketing to build an online presence but lacked a holistic digital marketing strategy to provide long term sustainable growth.

Because of this, they needed to implement comprehensive digital marketing strategies across site experience, acquisitions, and retention channels.

Although they already had a an ecommerce Shopify site, they needed to redesign it to create a more direct customer journey and optimize it for conversions.

We had to implement conversion rate optimization, paid advertising, and customer retention strategies to help the brand achieve the ability to grow and to scale.

THE SOLUTION

Product-Market Fit Analysis

Conversion Rate Optimization

Paid Advertising

Email Marketing

In order to develop and implement effective conversion rate optimization and paid advertising strategies our team had to begin with a brand audit and product market fit analysis. This allowed us to hone on the brand’s competitive advantage, best-selling products, as well as market trends that helped us tailor our strategies.

Armed with this information, our team began redesigning and developing a new Shopify site aimed at spotlighting the highest selling items and creating a more direct customer to journey to increase conversion rate to at or above industry standards.

We then began implementing paid advertising campaigns to drive website traffic, increase conversions, and acquire new customers profitably.

Once we were able to fill the funnel our team developed extensive email marketing strategies to increase customer retention and lifetime value.

01

Engage in an in-depth brand audit and sku analysis to determining target customer demographic, unique value proposition, brand voice and guidelines, as well as best selling products, pricing, and overall market trends.

02

Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to acquire new customers and increase conversions

03

Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions

04

Implement a full-funnel Email Marketing strategy to generate new subscribers, create automated flows and engage users with new emails campaigns to increase ROAS and customer lifetime value.

600%

GOOGLE ROAS

500%

FACEBOOK ROAS

32%

REVENUE FROM EMAIL MARKETING

3X

INCREASE IN LIFETIME CUSTOMER VALUE