The company offers cruelty-free, vegan nail polish that brings nostalgia, timelessness and unique, luxury color with every application.
Lights Lacquer was able to build traction on the back of the founder, and social media influencer’s, already large following.
The company is now netting close to double their annual revenue and has experienced tremendous growth in both customer acquisition and retention.
Because of this, they needed to implement comprehensive digital marketing strategies across all acquisitions and retention channels.
We had to implement a holistic digital marketing strategy including customer acquisition on paid search and paid social, as well as customer retention strategies through effective email marketing.
We began implementing paid advertising campaigns across Google, Youtube, Facebook, Instagram, and Pinterest to drive website traffic, increase conversions, and acquire new customers profitably.
We then developed extensive full-funnel email marketing strategies to increase customer retention and lifetime value.