Lights Lacquer

Lights Lacquer is beauty company specializing in the production of high quality, vegan nail polish. The company was founded by Kathleen Lights in 2019 and is based in Miami, Florida.

The company offers cruelty-free, vegan nail polish that brings nostalgia, timelessness and unique, luxury color with every application.

Lights Lacquer was able to build traction on the back of the founder, and social media influencer’s, already large following.

The company is now netting close to double their annual revenue and has experienced tremendous growth in both customer acquisition and retention.

Lights Lacquer had been very successful at leveraging organic social media marketing to build an online presence but lacked a holistic digital marketing strategy that included performance advertising to provide long term sustainable growth.

Because of this, they needed to implement comprehensive digital marketing strategies across all acquisitions and retention channels.

We had to implement a holistic digital marketing strategy including customer acquisition on paid search and paid social, as well as customer retention strategies through effective email marketing.

In order to develop and implement effective customer acquisition and retention strategies our team had to begin with a brand audit and product market fit analysis. This allowed us to hone on the brand’s competitive advantage, best-selling products, as well as market trends that helped us tailor our strategies.

We began implementing paid advertising campaigns across Google, Youtube, Facebook, Instagram, and Pinterest to drive website traffic, increase conversions, and acquire new customers profitably.

We then developed extensive full-funnel email marketing strategies to increase customer retention and lifetime value.