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Levity Home

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CMO Marketing Strategy
Digital Advertising
Email Marketing
Web Design & Development

OVERVIEW

Levity Home is a Direct-To-Consumer Ecommerce home furniture brand featuring covers that can be removed and washed.

Levity Home was launched as a sub-brand by a much larger company that had already experienced massive growth and scalability and wanted to test a new market.

The company was in the early stages of its journey and needed guidance as to how to penetrate a new market to produce the necessary results to scale into a much larger brand.

The company experienced massive growth in its first year by implementing aggressive digital marketing strategies aimed towards new customer acquisition and retention.

THE CHALLENGE

While the parent company of Levity Home had established itself as a main player in a major market, they still needed the help of a highly qualified digital marketing team to penetrate a new market.

Because the brand was in its infancy, they had to develop strategies to build brand awareness as well as drive traffic to their site and increase conversions to scale its direct-to-consumer channel..

Levity Home needed a team to develop and implement a holistic marketing strategy that included paid search, paid social, email marketing, conversion rate optimization.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • CMO Marketing Strategy
  • Digital Marketing Strategy
  • Online Customer Acquisition
  • Email Marketing
  • Conversion Rate Optimization

In order to scale the brand there were several strategies that needed to be implemented properly and in a precise manner.

We started by engaging in an in-depth brand audit to determine product-market fit, run a sku analysis, and determine market trends.

We then engaged in conversion rate optimization strategies to ensure the website would convert at or above industry standards.

At the same time we developed and implemented effective paid search and paid social marketing strategies to drive targeted traffic to the website, helping increase conversions.

Finally we implemented a full email marketing strategy to increase customer retention rate and drive customer lifetime value.

STRATEGIES

01 Engage in an in-depth product-market fit including sku analysis, price analysis, and competitor analysis to understand market demand, market trends and how to effectively target new customers.
02 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
03 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
04 Implement a full-funnel Email Marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.

RESULTS

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Increase In Google ROAS

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Increase In Facebook ROAS

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Increase In Email Marketing Revenue

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Increase In Customer Retention