Levity Home was launched as a sub-brand by a much larger company that had already experienced massive growth and scalability and wanted to test a new market.
The company was in the early stages of its journey and needed guidance as to how to penetrate a new market to produce the necessary results to scale into a much larger brand.
The company experienced massive growth in its first year by implementing aggressive digital marketing strategies aimed towards new customer acquisition and retention.
Because the brand was in its infancy, they had to develop strategies to build brand awareness as well as drive traffic to their site and increase conversions to scale its direct-to-consumer channel..
Levity Home needed a team to develop and implement a holistic marketing strategy that included paid search, paid social, email marketing, conversion rate optimization.
We started by engaging in an in-depth brand audit to determine product-market fit, run a sku analysis, and determine market trends.
We then engaged in conversion rate optimization strategies to ensure the website would convert at or above industry standards.
At the same time we developed and implemented effective paid search and paid social marketing strategies to drive targeted traffic to the website, helping increase conversions.
Finally we implemented a full email marketing strategy to increase customer retention rate and drive customer lifetime value.