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CMO Marketing Strategy
Digital Advertising
Email Marketing


Koala is an Australian based Direct-To-Consumer mattress brand that was started in 2015 by founders Dany Milham and Mitchell Taylor.

The company offers high quality, yet sustainable beds that are delivered directly to your door in a box. Some well known competitors include Casper, Lisa, and Purple.

Koala immediately experienced massive growth and was one of the first hugely successful Direct-To-Consumer Ecommerce brands in Australia.

Koala is now an international Direct-To-Consumer brand operating in countries such as Australia, New Zealand, Japan, and South Korea.


Koala had been hugely successful growing and scaling their Ecommerce business. However, due to such rapid growth, the company had lost touch with its paid search and social acquisition channels.

Because of this, they needed to completely restructure and implement comprehensive digital marketing strategies on paid search and social channels to acquire new customers profitably

Although they already had existing campaigns and strategies in place, the account needed a total restructure to implement effective digital marketing strategies.

We had to develop and structure their digital marketing team, while implementing effective strategies to continue to scale their digital marketing efforts and increase online revenue.


  • CMO Marketing Strategy
  • Digital Marketing Strategy
  • Digital Advertising Campaign
  • Online Customer Acquisition

In order to continue to scale the company, we restructured their paid search and paid social acquisition channels to implement highly effective comprehensive digital marketing strategies across the funnel.

To start, we performed an in-depth brand audit and sku analysis to understand the target customer demographics, unique value proposition, as well as the best selling products, prices, and market trends

We then developed, implemented, and managed digital marketing campaigns across paid search and social channels including Facebook, Instagram, Google, and Youtube to drive new website traffic, increase conversions, and scale online revenue.


01 Holistic digital marketing expertise with growth-focused, data-driven solutions specifically tailored to the needs of the company.
02 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions
03 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
04 Develop in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real time.



Increase in Annual Revenue


Facebook ROAS


Google ROAS


Increase in Conversion Rate