The company offers high quality, yet sustainable beds that are delivered directly to your door in a box. Some well known competitors include Casper, Lisa, and Purple.
Koala immediately experienced massive growth and was one of the first hugely successful Direct-To-Consumer Ecommerce brands in Australia.
Koala is now an international Direct-To-Consumer brand operating in countries such as Australia, New Zealand, Japan, and South Korea.
Because of this, they needed to completely restructure and implement comprehensive digital marketing strategies on paid search and social channels to acquire new customers profitably
Although they already had existing campaigns and strategies in place, the account needed a total restructure to implement effective digital marketing strategies.
We had to develop and structure their digital marketing team, while implementing effective strategies to continue to scale their digital marketing efforts and increase online revenue.
To start, we performed an in-depth brand audit and sku analysis to understand the target customer demographics, unique value proposition, as well as the best selling products, prices, and market trends
We then developed, implemented, and managed digital marketing campaigns across paid search and social channels including Facebook, Instagram, Google, and Youtube to drive new website traffic, increase conversions, and scale online revenue.