Kin Euphorics
Kin Euphorics is a trailblazer in the spirit-free, functional beverage category with national distribution across the United States.
While in-store retail revenue laid the foundation for growth, the Kin team aimed to dramatically scale online revenue through their subscription-first Shopify store a channel with high long-term value potential but untapped performance infrastructure.
The challenge
Prior to engaging with Adspace, Kin Euphorics faced several critical barriers to scaling online revenue:
- No User-Generated Content: Only static creative assets existed, limiting campaign engagement and ad performance.
- Broken Klaviyo Setup: Email/SMS automation was misconfigured, meaning retention and lifecycle revenue were underleveraged.
- New TikTok Presence Needed: TikTok and TikTok Shop were set up but not optimized or activated for performance.
These gaps meant limited acquisition momentum, weak nurturing lifecycles, and underperforming subscription growth online.
The solution
To unlock scalable online growth and empower Kin’s subscription ambitions, Adspace deployed a comprehensive, multi-channel performance strategy built on data, creative velocity, and lifecycle optimization.
We launched large-scale influencer gifting and outreach to rapidly acquire high-quality UGC that could increase social proof and fuel performance creative across channels.
Our team designed, edited, and deployed a continuously expanding library of UGC-driven videos and polished static assets to supply the volume and variation needed for always-on creative testing across paid media channels.
We deployed a full-funnel media strategy across Meta, Google, and TikTok to drive efficient customer acquisition and support Kin’s subscription-led growth goals.
Our team rebuilt Kin’s lifecycle engine, implementing our seven core automated flows (36 emails and 12 SMS messages) using advanced segmentation, conditional logic, and list cleaning to deliver high-intent, on-brand communication.
Strategies
01.
Large-scale influencer gifting and outreach to generate a consistent pipeline of high-quality UGC that enhances social proof, fuels creative testing, and improves paid media performance across all channels.
02.
Production of an expansive creative library featuring UGC-driven video assets and refined static imagery to support continuous iteration, strengthen brand storytelling, and improve conversion efficiency.
03.
Execution of a unified full-funnel acquisition strategy across Meta, Google, and TikTok to efficiently drive customer acquisition, scale subscriptions, and accelerate revenue growth.
04.
Development of a robust lifecycle marketing architecture through seven core automated Email & SMS flows using advanced segmentation, conditional logic, and list hygiene to deliver high-intent communication and maximize customer retention.
