Keep Truckin’s main product offerings come in the form of service hour monitoring, GPS tracking, along with dash cams to ensure the safety of drivers as well as adherence to the rules and regulations of the ELD compliance code.
The company had gone through multiple rounds of funding and had proven itself as a successful and established business.
The company is now valued at around $2.3 Billion and continues to grow its customer acquisition strategies to ensure long-term success.
They needed the help of a highly qualified digital marketing agency to develop and implement a more effective customer acquisition strategy that would decrease CPAs.
We had to redevelop and implement an acquisition strategy that not only streamlined the conversion process, but also qualified each user and segmented them based on company size, etc.
We then began reformatting the account, reorganizing and segmenting audiences, and redeveloping the marketing funnel to decrease the amount of steps a user had to take to convert.
Next, we developed an acquisition strategy on Facebook & Instagram along with landing pages that created a more streamlined conversion funnel while also qualifying each user.
Once our acquisition strategy and funnel were optimized to guide users in an intuitive manner we implemented strategies to scale ad spend across platforms while maintaining consistent ROAS