The company’s line of high-quality luxury products including diaper bags, toys, pacifiers, teethers, and more are made to support new parents through parenthood.
Itzy Ritzy has an established customer supply chain including direct-to-consumer through their website and amazon, as well as an on-shelf presence in stores like Target, Walmart, and thousands of specialty retailers across the country.
However, the company was having trouble scaling its online customer acquisition strategies without increasing CPAs leading to a diminished return which required immediate attention.
Because of this, Itzy Ritzy engaged Adspace to engineer a cohesive cross-channel digital marketing strategy to drive website traffic, increase online sales, and scale online revenue.
We then developed a “push” strategy on Facebook and Instagram allowing us to generate a large amount of demand with new users while also retargeting users to capture said demand and drive revenue through the platform, ultimately resulting in an increase in ROAS.
We then leveraged TikTok as a way to increase brand awareness among relevant and highly engaged audience segments while driving down CAC at the top of funnel to increase overall returns across the brands marketing mix. This strategy not only seeded BOF retargeting platforms like Meta & Google with more relevant audiences, but also drove a large amount of conversions and revenue directly through the platform, introducing a new, profitable acquisition channel to their paid media mix.
Next, we developed and implemented an in-depth Google ads strategy intended to place ads in front of high-intent audiences searching for relevant products and brands.
Finally, we implemented product listing optimization and paid ads strategies on Amazon to increase platform sales and supplement online revenue.