The company’s line of high-quality luxury products including diaper bags, toys, pacifiers, teethers, and more are made to support new parents through parenthood.
Itzy Ritzy has an established customer supply chain including direct-to-consumer through their website and amazon, as well as an on-shelf presence in stores like Target, Walmart, and thousands of specialty retailers across the country.
However, the company was having trouble scaling its online customer acquisition strategies which required immediate attention.
Because of this, Itzy Ritzy engaged Adspace to engineer a cohesive cross-channel digital marketing strategy to drive website traffic, increase online sales, and scale online revenue.
We then developed a “push” strategy on Facebook, Instagram, and TikTok positioning the brand in front of relevant and highly engaged audiences to increase brand awareness and drive website traffic and conversions.
Next, we developed and implemented an in-depth Google ads strategy intended to place ads in front of high-intent audiences searching for relevant products and brands.
Finally, we implemented product listing optimization and paid ads strategies on Amazon to increase platform sales and supplement online revenue.