fbpx

Itzy Ritzy

loctote logo
CMO Marketing Strategy
Digital Advertising
Content & Creative
Reporting & Analytics

OVERVIEW

Launched in 2007 by partners, Kelly and Brian Douglas, Itzy Ritzy is the leading modern juvenile and lifestyle brand for new parents.

The company’s line of high-quality luxury products including diaper bags, toys, pacifiers, teethers, and more are made to support new parents through parenthood.

Itzy Ritzy has an established customer supply chain including direct-to-consumer through their website and amazon, as well as an on-shelf presence in stores like Target, Walmart, and thousands of specialty retailers across the country.

THE CHALLENGE

Itzy Ritzy had established itself as an industry leader and had seen success with on-shelf placements of its products.

However, the company was having trouble scaling its online customer acquisition strategies which required immediate attention.

Because of this, Itzy Ritzy engaged Adspace to engineer a cohesive cross-channel digital marketing strategy to drive website traffic, increase online sales, and scale online revenue.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • CMO Marketing Strategy
  • Digital Advertising Campaigns
  • Content & Creative
  • Reporting & Analytics

Our partnership began with an in-depth audit of the brand, its website, and its customer base to understand the brand’s differentiating factors and where we could find users to effectively target across paid media platforms.

We then developed a “push” strategy on Facebook, Instagram, and TikTok positioning the brand in front of relevant and highly engaged audiences to increase brand awareness and drive website traffic and conversions.

Next, we developed and implemented an in-depth Google ads strategy intended to place ads in front of high-intent audiences searching for relevant products and brands.

Finally, we implemented product listing optimization and paid ads strategies on Amazon to increase platform sales and supplement online revenue.

STRATEGIES

01 Engage in an in-depth brand audit to understand target customer demographic, unique value proposition, brand voice and guidelines, as well as current marketing funnels, and overall market trends.
02 Design, develop, and implement new customer acquisition strategy on Facebook, Instagram, and TikTok through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
03 Design, develop, and implement new customer acquisition strategies on Google, Youtube & Amazon through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and maximize conversions.
04 Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real-time.

RESULTS

%

INCREASE IN WEBSITE TRAFFIC

%

DECREASE IN CUSTOMER ACQUISITION COST

%

INCREASE IN ROAS

%

INCREASE IN ONLINE REVENUE