GOpure

GOpure was launched by Bloc Enterprises, a specialized consumer product company distinguished by innovation, technology, and disruptive solutions to everyday problems that improve the health and well-being of people and pets.

The inventor wanted to find a better solution to wasteful water bottle consumption while still being able to drink clean, healthy, and great-tasting water. He contacted Dr. Ronal Russel from Trinity College in Dublin to help him develop the technology.

After years of work, they developed a technology called PuriBloc, an innovative water purification preservation technology that could clean water within seconds and improve its taste. They were able to create a microporous ceramic pod that is portable and small enough to fit in any water bottle

The GOpure pod is changing the way the world drinks water by continually purifying and enhancing water on the go while replacing up to 2,000 single-use bottles per pod. They have been featured in Travel & Leisure, Huffpost, Los Angeles Times, The Boston Globe, and more. The GOpure pod is sold in some Bed Bath & Beyond stores, all Wegman and Mud Bay stores, as well as many sports specialty shops.

While GOpure had a great wholesale presence in major nationwide stores, their online business needed some help. From migration to Shopify, to online customer acquisition and growth, they needed help at every stage of their eCommerce expansion.

GOpure had an online platform that was low in traffic and underperforming. They utilized a platform that was not built for specialized eCommerce sites; therefore, there were no key performance indicators to be used for analytics and optimization. This resulted in low conversion rates, high cart abandonment, and overall low online revenue.

We knew we could help them improve their platform, increase their traffic, increase conversion rates, and increase their overall revenue by migrating their platform to Shopify to create a specialized online marketing campaign.

Our goal was to redesign and migrate their current platform to Shopify, while keeping their blog content in the original platform, making it a subdomain. With this redesign, we could target the core issues of the conversion rate, and optimize it through best practices.

We needed to execute a content marketing strategy to ameliorate their SEO performance, customize their copy and messaging, create visual and video content, and increase backlinks.

We designed an email marketing campaign with engaging content to generate subscriptions and increase customer acquisition. Finally, we designed a digital advertising campaign with daily optimization on Facebook, Instagram, Google, and Youtube to generate maximum performance and profitability.

We continue to work with this brand that continually inspires us to live a healthier and more sustainable lifestyle.