The company was founded in 2011 by Zach Crain through a Kickstarter campaign that was voted one of the top 12 campaigns of that year. They were later featured on Shark Tank and received an offer for 50% of the company.
The brand then launched another even more successful Kickstarter campaign in which they raised more than double their goal to introduce their new colorful and funky sock collection.
Since launching, the company has been able to grow their wholesale channel successfully but needed help building their eCommerce channel, acquiring new online customers, and increasing their eCommerce revenue.
Zach Crain and his co-founders were able to grow their presence through an unconventional marketing tactic: a four-month-long road trip around the U.S. This was very effective in building their in-person presence; however, their online channels were not growing at that same rate.
They had invested in developing new video assets, but needed our help to strategically and effectively deliver them and increase the conversion rate.
They also wanted us to help them grow their online revenue through campaigns on Facebook, Instagram, Google, and Youtube.
The way we achieved this goal was by creating and implementing a custom digital marketing strategy that included multiple touch points through digital advertising and email marketing.
We designed from scratch new Facebook, Instagram, Google, and Youtube ads and a new email marketing campaign to lead potential customers down the sales funnel and convert them into customers. We measured the success of the campaign by focusing on key advertising metrics including CPC, CTR, CR, and ROAS.