The company was created in the U.S. and currently operated out of New York, New York, where each piece of jewelry is delicately designed to be more than an item to own but a signature of yourself.
Doyle & Doyle has a diverse collection of antique, vintage, and modern jewelry for everything from children's pieces to masterfully designed and curated engagement rings and heirloom pieces.
Because of this they needed to develop a full-funnel digital marketing strategy that drove relevant website traffic to fully optimized landing pages and retargeted previous visitors to drive re-engagement and conversions.
Our team had to develop and implement conversion rate optimization strategies, paid advertising campaigns on Facebook and Instagram, as well as full-funnel email marketing flows.
We then began a conversion rate optimization project where we redesigned and developed existing landing pages to ensure the company’s website converted at or above industry standards.
At the same time we began developing and implementing paid advertising campaigns on Facebook and Instagram to puch the brand in front of relevant users and retarget previous website visitors and purchasers.
Finally we implemented full-funnel email marketing flows targeting and re-engage previous website visitors and purchasers to drive conversions and increase customer lifetime value.