The company has taken the uncompromised approach of green chemistry to develop a variety of safer-for-you household cleaning products such as laundry detergents, all-purpose cleaners, and stain removers.
Defunkify is sold in over 1800 retail locations and online at major retailers such as Sam’s Club, Amazon, and their own DTC website.
Because of this, they needed an effective digital marketing strategy that helped them acquire new top-of-funnel customers in a profitable manner.
Our team had to develop a full-funnel digital marketing strategy to ensure a low CAC while scaling its new customer acquisitions and online revenue.
We then developed a top-of-funnel digital marketing strategy that used prospecting campaigns on Facebook, Instagram, and TikTok to drive new website traffic at a low CPC.
Finally, we re-engineered the brand’s bottom-of-funnel digital marketing strategy to leverage retargeting campaigns on Facebook and Instagram to drive conversions and scale online revenue.