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Daily Stoic

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CMO Marketing Strategy
Email Marketing
Content & Creative
Web Design & Development
Influencer Marketing
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marcus aurelius statue
Ryan Holiday headshot
statue in horsemarcus aurelius statue
Ryan Holiday headshot

OVERVIEW

Daily Stoic is a website focused on providing practical modern wisdom based on Stoic philosophy.

Founded by New York Times best-selling author, Ryan Holiday, the company has been featured in numerous media publications and has gained a vast following on social media.

Ryan Holiday is a world-renown author on Stoicism with a best-selling book called, The Obstacle is the Way. He has sold more than 230,000 copies of this book and it was even read by the New England Patriots during their 2014 Super Bowl winning season. It was also distributed in the locker room of the Seattle Seahawks in the following offseason.

The Obstacle Is The Way reached #1 on the Wall Street Journal Bestseller List in 2019, five years after its initial release.

THE CHALLENGE

While DailyStoic had successfully grown their content and social media following, they were now looking to establish a new revenue channel by launching a private membership community, called DailyStoic Life, with access to exclusive content.

The challenge was to design an acquisition strategy and a complete sales funnel for the new membership site that would result in an exceptionally high conversion rate.

The company needed help launching and marketing their new membership community. In order to accomplish this goal, we needed to implement the 5-second marketing approach so customers could quickly and easily understand the benefits of joining the DailyStoic Life community.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Custom Sales Funnel
  • UI/UX Design
  • Custom Landing Page
  • Multi-Step Checkout
  • Email Marketing Campaign
  • Conversion Optimization
  • Digital Advertising Strategy
  • Customer Acquisition Strategy

We started work by strategizing the best way to launch an effective customer acquisition strategy with a sales funnel to convert new customers to the community.

We then began crafting a custom sales funnel design that would clearly present the UVP (unique value proposition) using the 5-second marketing approach. We designed the sales funnel with simple, elegant, and easy-to-use Call-To-Action buttons along with appealing content and imagery. We created pop-ups to capture email, embedded video to increase user engagement, and implemented a multi-step custom checkout process to reduce bounce rate. In addition, we built out a custom email marketing campaign to increase conversion rates.

Finally, we combined everything together to create a seamless funnel with excellent user experience and an exceptionally high conversion rate. By the end of the process, we had created a full sales funnel that successfully launched the DailyStoic Life community.

STRATEGIES

01 Design a custom sales funnel to create seamless user experience while increasing conversion rate, click-through-rate, and user engagement.
02 Create a custom multi-step checkout process with automated subscription payment processing, embedded videos, and email capture to increase conversion rate and improve usability.
03 Plan, create, and implement multi-step email marketing campaigns to increase conversion and reduce the bounce rate of abandoned checkouts.
04 Prepare a full digital advertising strategy to send highly targeted traffic to landing pages to increase new user signup and customer acquisition.

RESULTS

%

Conversion Rate

k

Paid Subscribers

%

Increase in Annual Revenue

k

New Email Subscribers