Cowboy Pools
Cowboy Pools, a direct-to-consumer plunge pool brand based in Austin, Texas, was already growing fast - but needed a partner to help scale acquisition efficiently across new regions without relying solely on peak-season spikes.
Adspace stepped in as a full-service growth partner, optimizing Meta, Google, Pinterest, influencer, and lifecycle channels to transform their business into a year-round revenue engine.
The result? Record-breaking sales, dramatic ROAS gains, and a 58% revenue share from retention channels alone—all while spending less than the year before.
The challenge
Cowboy Pools was operating in a high-AOV, high-seasonality category with limited paid media infrastructure.
Their Meta performance was inconsistent, Google Ads were inefficient, and regional expansion (especially into California) was underwhelming.
Email/SMS automation was underutilized, and influencer content lacked a clear repurposing or amplification strategy.
To unlock scalable growth, Adspace needed to:
- Reduce CAC during non-peak months
- Launch profitable regional campaigns (TX, CA, FL)
- Leverage UGC and influencer content at scale
- Turn seasonal traffic into high-LTV customers via lifecycle marketing
The solution
Adspace implemented a full-funnel performance model across paid media, influencer, and retention—turning fragmented efforts into a synchronized growth machine.
- We rebuilt Meta from the ground up, launching Advantage+ Shopping and geo-segmented Prospecting/Retargeting campaigns
- On Google, we overhauled Smart Shopping and Search with PMax and branded optimization
- Pinterest became a top-of-funnel engine for warm traffic, especially with “aspirational UGC”
- We launched a robust influencer/UGC program to fuel paid and organic simultaneously
Lifecycle marketing was completely restructured using Attentive and Black Crow AI to turn leads into buyers - and buyers into loyalists
Strategies
01.
Hyper-Regional Targeting: Rolled out TX-first offers like “Free Install in ATX/HTX,” followed by state-specific copy and retargeting for CA, FL, and TN
02.
Creator-Driven Ad Funnel: Activated influencers to produce evergreen UGC used in Meta + Pinterest. Top creator generated $24.5K from a $800 payout
03.
Seasonal Sales Scaling: Memorial Day and 4th of July sales used urgency-driven creative and geo offers, driving record ROAS
04.
Lifecycle Takeover: Attentive campaigns drove 58% of online revenue in July; Black Crow’s predictive engine added $37K in incremental revenue
05.
Creative Testing & Iteration: Every campaign cycle included 3–5 new creatives; top winners rolled into Advantage+ Shopping campaigns
