Connected TV (CTV) Ads

We are a full-service strategy, design and digital marketing agency that helps emerging and established brands grow faster.

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What we do


The importance of CTV ads for brands lies in their ability to reach highly engaged audiences on the big screen, creating memorable and impactful brand experiences in the modern digital landscape.That’s where Adspace steps in.

Our mastery in CTV advertising positions your brand at the forefront of this digital revolution.Our expertise in this innovative medium enables your brand to not only reach but deeply engage with audiences in their most comfortable environments – their living rooms. 

What is Connected TV (CTV)?

Connected TV refers to any television set used to stream digital video, either through built-in smart TV capabilities or via devices such as Roku, Amazon Fire Stick, or gaming consoles. CTV combines the immersive experience of traditional TV with the precision and flexibility of digital advertising.

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Company stats

We’ve helped generate over $250 million in ad revenue for our clients and we keep adding more revenue for our clients everyday.


With over a decade of experience we know the ins-and-outs of digital marketing, and we are always committed to continue learning and improving everyday.


We’ve helped businesses of all sizes and sectors build stronger brands and design better converting campaigns to increase traffic, sales and revenue.


Our Approach

to a successful CTV Campaign

Audience Segmentation

ADSPACE® begins by carefully defining and segmenting the target audience based on demographics, interests, and behavior. This allows for precise targeting to reach the most relevant viewers.

Content Strategy

We create a tailored content strategy that aligns with the brand’s goals and message. This may involve crafting compelling ad creatives, developing interactive experiences, or selecting the most suitable content to showcase on CTV platforms.

Media Buying and Placement

Our team strategically selects CTV platforms and negotiates media placements to ensure optimal visibility. We focus on reaching viewers during their preferred programming, maximizing the impact of your ads.

Data Analytics and Optimization

ADSPACE® leverages data analytics to monitor campaign performance in real-time. We continually optimize ad delivery, adjusting targeting parameters and ad creatives to maximize ROI and engagement.

Cross-Device Consistency

We ensure a seamless and consistent brand experience across various devices, from CTV to mobile and desktop, to reinforce brand recognition and message consistency.

Measurement and Reporting

ADSPACE® provides detailed campaign performance reports, highlighting key metrics such as reach, impressions, click-through rates, and conversion data. These insights help clients assess the effectiveness of their CTV campaigns and make informed decisions for future strategies.

Why choose ADSPACE®?

Why choose ADSPACE®?

01. Expertise in CTV Advertising
ADSPACE® boasts a seasoned team with in-depth knowledge and experience in the dynamic world of CTV advertising. Our experts understand the nuances of CTV advertising, ensuring your brand maximizes its impact in this rapidly evolving landscape.

02. Data-Driven Approach
ADSPACE® utilizes advanced data analytics to optimize campaigns, delivering measurable results and ROI for your brand. Our data-driven strategies ensure your CTV ads reach the right audience at the right time, generating quantifiable success.

03. Customized Solutions
Our team tailors CTV campaigns to suit your brand’s unique goals, ensuring a personalized and effective advertising strategy. We create bespoke CTV campaigns that align perfectly with your brand’s objectives, giving you a competitive edge.

04. Cross-Device Consistency
We ensure seamless brand experience across all devices, reinforcing your message for maximum brand recognition. ADSPACE® guarantees a cohesive brand presence, whether your audience engages with CTV on the big screen, mobile devices, or desktop.

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Success stories


Our Process

Strategy and Goal Alignment

ADSPACE® begins by understanding the brand’s objectives, target audience, and unique selling points. We work closely with a brand to align the CTV advertising strategy with specific goals, whether it’s brand awareness, lead generation, or sales conversion.

Audience Research and Segmentation

We conduct thorough research to identify and segment the most relevant CTV audience for the brand. This involves analyzing demographic data, viewing behaviors, and content preferences to ensure precise targeting.

Creative Content Development

Our creative team designs engaging and compelling ad content that resonates with the chosen audience. Whether it’s crafting captivating video ads, interactive elements, or storytelling, we focus on creating content that grabs viewers’ attention and drives engagement.

Media Placement and Optimization

We strategically select CTV platforms and media placements to maximize visibility and impact. Continuous monitoring and data-driven optimization ensure that the ads are delivered at the right time and to the right audience for the best results.

Performance Analysis and Iteration

ADSPACE® provides in-depth reporting and analysis of campaign performance, including key metrics like reach, impressions, click-through rates, and conversions. Based on these insights, we iterate and refine the CTV advertising strategy, ensuring ongoing improvement and alignment with the brand’s objectives.


CTV Services

Targeted Advertising

ADSPACE® utilizes data and analytics to deliver personalized ads to viewers based on their viewing habits, interests, and demographic information. This can include both video ads and banner ads within the CTV environment (smart TVs, mobile apps, OTT devices, and branded CTV platforms etc.)

Content Sponsorships and Integrations

We partner with CTV platforms and content creators to create sponsored content to integrate the brand into existing content. This can help in creating a more engaging and less intrusive advertising experience.

Cross-Platform Campaign Management

We manage advertising campaigns across multiple CTV platforms and devices. This ensures consistent messaging and optimizing reach across the target audience’s preferred streaming services.

Ad Sequencing

ADSPACE® implements strategies so ads are shown to viewers in a specific sequence across their viewing session or across different content. This enhances message reinforcement and storytelling.

Geofencing Technology

We utilize geofencing technology to create virtual boundaries around specific geographic areas, triggering CTV ads to be shown when potential customers enter or exit those zones, ideal for local events, retail locations, and promotions.

Creative Services

ADSPACE® offers creative development services for CTV ads, including video production, motion graphics, and other visual elements tailored to the CTV environment.

Compliance and Privacy Management

ADSPACE® ensures that CTV advertising campaigns comply with relevant laws and regulations, including data protection and privacy laws. Our goal is always to protect both the brand and the viewers.


01 What are the advantages of CTV advertising?

Connected TV (CTV) advertising offers several advantages. Firstly, it enables precise audience targeting, allowing you to reach specific demographics and interests, ensuring your message reaches the right viewers.

Additionally, CTV ads are displayed on the big screen, where viewers are fully engaged, leading to higher ad recall and engagement rates. CTV also offers flexibility in ad formats, from video ads to interactive elements, enabling creativity in messaging. Furthermore, CTV metrics provide detailed insights into campaign performance, helping you refine your strategies. Finally, CTV often offers more cost-effective ad rates compared to traditional TV advertising.

02 How does CTV enable local targeting?

CTV allows for hyperlocal targeting by narrowing down ad delivery to specific geographic areas, neighborhoods, or even individual households. This precise targeting ensures that your ads reach local audiences effectively, making it an ideal choice for local businesses and events.

03 Which metrics are measured in a CTV campaign?

CTV advertising provides comprehensive metrics for campaign evaluation. This includes measuring impressions, which track the number of times your ad is displayed. Click-Through Rate (CTR) is used to gauge the percentage of viewers who interact with your ad, while the conversion rate measures how effectively viewers take a desired action, such as making a purchase.

Viewability metrics determine whether the ad was in view and for how long, and completion rate indicates the percentage of viewers who watched your entire ad. Lastly, audience reach measures the number of unique viewers exposed to your ad. These metrics collectively provide valuable insights into your CTV advertising performance.

04 Why choose CTV advertising over traditional TV advertising?

CTV offers several advantages over traditional TV, including precise targeting, high engagement, and measurable results. Moreover, CTV can often be more cost-effective because it allows you to reach your target audience directly, reducing wasted ad spend on viewers outside your demographic. With CTV, you can achieve a better return on investment (ROI) while reaching a more engaged audience at a lower cost per impression compared to traditional TV advertising.

05 What sets ADSPACE® apart from other CTV advertising agencies?

Choosing ADSPACE® for your CTV (Connected TV) needs ensures a team of seasoned experts dedicated to crafting personalized, data-driven advertising solutions. Adspace’s expertise spans from hyperlocal targeting and engaging content creation to transparent reporting and cost-effective strategies.

With a strong track record of successful CTV campaigns, ADSPACE® offers innovative and privacy-compliant advertising solutions that keep your brand ahead of the curve. Whether you’re looking to engage a local audience or reach a broader demographic, ADSPACE® provides the expertise and creativity needed to maximize your brand’s impact and ROI in the dynamic world of CTV advertising.


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