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Club Scrap

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Digital Advertising
Email Marketing
Content & Creative
Web Design & Development

OVERVIEW

Club Scrap, a Direct-To-Consumer Ecommerce brand founded by Tricia Morris in 1999, is the one-stop-shop for all paper crafting enthusiasts.

The brand started with just 45 subscribed members, but quickly began to grow into a dedicated and loyal community of scrapbookers, stampers, and card makers alike.

The brand was able to continue its growth when Tricia made guest appearances on two very popular HGTV shows where she showcased her expertise to viewers across the nation.

Clubscrap has now grown to a large network of enthusiasts located all over North America and has experienced massive year over year sales growth.

THE CHALLENGE

While the brand was able to use a more organic marketing approach including referral marketing, word of mouth, and guest appearances on television shows, it was still missing a few key components that make up a strong Ecommerce foundation.

Club Scrap was operating on an outdated Ecommerce platform that negatively impacted their ability to convert website traffic as well as collect email subscribers.

The brand was also lacking a strong online customer acquisition strategy that was able to effectively drive targeted website traffic and while they are very effective at creating loyal customers, they still lacked a strong email marketing strategy.

We had to migrate the brand to an updated Ecommerce platform where we designed and developed a website that converts above industry standards. Then we developed and implemented a holistic digital marketing strategy including performance advertising on paid search and social channels, as well as email marketing.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Website Design & Development
  • Digital Advertising Campaign
  • Online Customer Acquisition
  • Email Marketing
  • Reporting & Analytics

The first order of business was migrating the brand to the Shopify platform while designing and developing a website that converts above industry standards and is capable of capturing customer emails.

We then implemented an in-depth online acquisition strategy that included paid advertising on search and social channels such as Facebook, Instagram, Google, Youtube, and more to drive targeted website traffic and increase conversions.

Finally, we implemented a full-funnel email marketing strategy that included automated email and SMS flows to increase customer engagement and lifetime value.

STRATEGIES

01 Design and develop a new custom Shopify eCommerce store using UI/UX design to enhance the customer experience.
02 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions
03 Design and launch new digital advertising campaigns on Facebook & Instagram through Prospecting, Retargeting, Dynamic Product, and LTV campaign types to achieve significantly higher ROAS and decrease CPA.
04 Implement a full-funnel Email Marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.

RESULTS

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Increase in Conversion Rate

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Increase in Facebook ROAS

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Increase in Google ROAS

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Revenue from Email Marketing