Why you should apply: 🥇 We Work Hard & Celebrate Success 🏝 100% Remote – Work From Anywhere 🙂 💰 Competitive Salaries 💪 Health, Dental & Vision Insurance 🌎 30+ Days of Paid Vacation 🙌 Amazing People 🗣 Leadership Opportunities 🚀 Fast Growth 🥳 Good Vibes 🧠 Free Learning & Training Job Description A Paid Advertising Account Manager is an Adspace team leader who is responsible for managing a growth team to generate profits for our clients through advertising on Facebook, Instagram, Google, Tiktok, Pinterest, Snapchat, Bing, Amazon and other search/social paid advertising channels. The Account Manager’s ultimate objective is to lead a team that grows and scales the client’s paid media accounts by driving equal or lower costs per customer acquisition while increasing paid media spend. They should demonstrate excellent communication, management, and leadership skills along with expertise in advertising and marketing principles to evaluate the most cost-effective paid media solutions for clients.
Requirements
- Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search & social advertising channels including but not limited to: Facebook, Instagram, Google, YouTube, Pinterest, LinkedIn, Snapchat, TikTok, Adroll, Criteo, Taboola, Bing, Yahoo, Apple, etc.
- Build and scale a high-performing team through proven talent engagement, performance management, development, and leadership strategies.
- Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.
- Manage between 5-15 paid search & social accounts on behalf of ADSPACE® clients, with aggregate monthly spending ranging between $25,000 – $500,000.
- Ensure CRO basics are in place
- Manage between 5-15 paid search & social accounts on behalf of ADSPACE® clients, with aggregate monthly spending ranging between $25,000 – $500,000.
- Utilize Google Analytics to develop insights and action items intended to increase our clients’ revenues.
- Monitoring purchased media to ensure that the advertisements appear as planned across high-quality publisher sites.
- Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate them to the client.
- Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
- Developing advertisement copy for paid media campaigns with the ultimate objective of generating action, interest, and engagement from the targeted audience.
- Continuously monitor, identify and improve all three components of the AdWords Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
- Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
- Preparing design assets for Google Display Network campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on raw images.
- Assure conversion tracking is QA’ed within AdWords to track all pertinent events within the sales funnel
- Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more.
- Staying informed with Paid Search industry best practices, new trends and technologies, and platform updates (e.g. Facebook, Instagram, AdWords, Bing, etc.)
