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Marketing Funnel Ultimate Guide

What is the Marketing Funnel? A marketing funnel is a model showing the way a potential customer goes from becoming aware of your brand to purchasing a good or service. This model contains several stages of customer engagement with a brand. Companies use marketing funnels to understand their customers’ needs at each stage, optimize their…

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Why are TikTok ads dominating the advertising space?

The story of TikTok evolves into a tale of apps, which is a more music-focused social app of Musical.ly in the west, and Douyin in the east (the TikTok app in China). The two apps that merged in 2018 formed TikTok. Gradually, TikTok has improved its dominance among various social media platforms. From 2010 to…

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The Importance of Reviews for Ecommerce

When it comes to your online store, you need to focus heavily on the reviews that you can get from past customers. Your future customers will often look through the reviews to figure out whether the product or services you offer are going to work well for them. Without any reviews, it is much harder…

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The 5 Pillars of Ecommerce

Unless you have been living under the rock for the past 15 years, you are aware of the term eCommerce. You might even already run an eCommerce store or plan to start soon! Undoubtedly, there are a lot of opportunities in the eCommerce industry. According to Statista, global retail eCommerce sales amounted to 4.9 trillion…

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5 Pro Tips To Improve Your B2B Google Advertising Campaigns

B2B advertising through Google has to be targeted to work properly. If you are not leveraging the right targeting for your ads that are run through Google, you are likely missing out on a lot of conversions and traffic to your site. Knowing how to leverage Google advertising correctly for your B2B business is important…

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How to Optimize Your Youtube Advertising Campaign in 2022

Over the years, video content has become so popular. Look no further than YouTube being the second most popular website online. Naturally, as a marketer, you want to exploit this content format to acquire leads and customers. Hence, you’ve been running video ads on YouTube or are planning to start. However, running video ads on…

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