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Are LinkedIn Ads Worth It?

LinkedIn ads are an effective way to build backlinks, generate leads, create opportunities, and increase traffic to your website. Using a unique Objective-Based advertising system LinkedIn lets advertisers choose between three different pay models: cost-per-click (CPC), cost-per-impression (CPM), or cost-per-send (CPS). By taking advantage of these differing pay models, LinkedIn ads could be effective for…

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10 Most common SEO myths to look out for

If you search the keyword “SEO” right now on Google, there are over 3 billion results. Beyond that, there are tens of thousands of SEOs from all over the world trying to rank for keywords ranging from legal advice to how to keep a flat tummy in old age. Then, you have Google, the most…

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How To Perform a Competitive Analysis for Your Ecommerce Brand

If you have an online brand, you’ll want to perform a competitive analysis to make sure you are not falling behind. These sorts of analyses give you a better in-depth view of your market, including important trends. If you want to keep up with your competition, this is how you start! As a business owner,…

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10 Advanced DTC Digital Marketing Tips to Level Up Your Career

Many years ago, most products had to go through retailers before they got to the consumer. During this period, manufacturers and consumers were at the mercy of retailers. Consumers were only restricted to what retailers had on display. Then, the internet came on the scene. Now, your business can cut the middle man and reach…

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How To Use Alt Text for SEO

Do you ever wonder, why your SEO specialist or consultant always spends time and effort making sure your website’s alt text is optimized? A descriptive alt text can impact SEO by making your website more accessible for those who can’t view the images. There’s a lot to learn, so make sure to keep reading! What…

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How to Optimize Quora Ads

So, after advertising on Facebook and LinkedIn, you’ve decided to give Quora a try. After all, Quora boasts of over 300 million monthly unique visitors, and 54% of adult users report household incomes of over $100,000 annually. Therefore, you have a big audience that can afford the products you want to promote. But as you…

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