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BKR

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CMO Marketing Strategy
Digital Advertising
Content & Creative
Influencer Marketing
Reporting & Analytics

OVERVIEW

BKR is a DTC eCommerce brand that is reshaping the way we drink water with luxury reusable water bottles that can be personalized with accompanying accessories such as sleeves and lids that are fitted with high-quality lip balm to keep you moisturized and hydrated throughout the day.

The company was founded by Tal Winter in 2011 with one concept in mind, Beauty 101: hydration is a vital key to beauty, and staying hydrated shouldn’t be so hard.

BKR is an industry leader that is constantly innovating the way we consume water with chic and stylish designs, functional and fashionable accessories, and products made of high-quality materials to keep you safe while you stay hydrated.

THE CHALLENGE

While BKR had established themselves as an industry leader and first mover in the reusable water bottle market, it was struggling to scale their customer acquisition strategies in a profitable manner.

Because of this they needed to redevelop and implement a comprehensive digital marketing strategy that included paid social, paid search, and influencer marketing to acquire new customers profitably.

Our team develop paid advertising campaigns on Facebook, Instagram, Google and Youtube as well as engaged in influencer marketing partnership to drive relevant website traffic, increase conversions, and continue scaling online revenue.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Audit & Assessment
  • Digital Advertising Campaign
  • Influencer Marketing
  • Reporting & Analytics

We began our partnership with an in-depth audit and assessment of the BKR’s product mix, unique value proposition, target customer demographic, and existing advertising strategies to identify the key areas of opportunity as well as target audiences.

We then began developing and implementing full-funnel campaigns on Facebook and Instagram to push the brand in front of relevant users, increasing brand awareness, and retarget past website visitors and purchasers to drive re-engagement and conversions.

We also developed and implemented multiple campaign types on Google and Youtube to ensure we were capturing all high intent traffic, driving conversions and scaling online revenue.

Finally we engaged in influencer marketing partnerships with highly relevant micro influencers to establish social validation, source user-generated content, and drive relevant website traffic.

STRATEGIES

01 Engage in an in-depth brand audit to understand target customer demographic, unique value proposition, brand voice and guidelines, as well as current marketing funnel, and overall market trends.
02 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
03 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions
04 Engage industry relevant influencers to create highly effective influencer marketing campaigns that target and acquire new customers, increase online revenue, and increase ROAS.

RESULTS

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Increase in Facebook ROAS

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Increase in Google ROAS

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Increase in Online Store Sessions

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Increase in Online Revenue