Bettinardi Golf

Bettinardi Golf is a Direct-To-Consumer sports equipment company founded by Robert J. Bettinardi in 1998. The company produces a wide range of golf equipment and apparel with precision accuracy for the finest quality equipment.

Each Bettinardi putter is crafted out of a single block of metal producing a putter developed using what Robert coined as “one-piece technology” rather than casting, forging, or welding.

The company has established itself in the Golfing world with over 95 worldwide tour wins and continues to expand its online presence and Ecommerce revenue.

As Bettinardi scaled its Ecommerce presence it found it increasingly hard to keep up with resource and bandwidth requirements.

Because of this, they were seeking a partnership with a highly qualified team of growth marketers in order to continue to scale online customer acquisition strategies in a profitable manner.

Our team had to develop a full-funnel acquisition strategy including paid advertising on Facebook, Instagram, Google, and Youtube as well as Automated Email Marketing Flows.

To continue to scale Bettinardi’s online customer acquisition, Adspace had to develop both prospecting and retargeting campaigns that drove high-intent website traffic, decreased cost-per-acquisition, increased conversions, and scaled online revenue.

We began with an in-depth audit of their current structures to identify areas of opportunity, understand their target customer demographics, best selling products, and overall market trends.

We then implemented paid advertising campaigns on Facebook & Instagram to increase brand awareness by pushing the brand in front of relevant audiences, engaging them with relevant messaging, and driving clicks to the website to convert.

At the same time, we began implementing pay per click campaigns on Google & Youtube to pull traffic searching for relevant products to the website ensuring we were capturing all high intent traffic and converting them into customers.