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Bettinardi Golf

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CMO Marketing Strategy
Digital Advertising
Content & Creative
Reporting & Analytics

OVERVIEW

Bettinardi Golf is a Direct-To-Consumer sports equipment company founded by Robert J. Bettinardi in 1998. The company produces a wide range of golf equipment and apparel with precision accuracy for the finest quality equipment.

Each Bettinardi putter is crafted out of a single block of metal producing a putter developed using what Robert coined as “one-piece technology” rather than casting, forging, or welding.

The company has established itself in the Golfing world with over 95 worldwide tour wins and continues to expand its online presence and Ecommerce revenue.

THE CHALLENGE

As Bettinardi scaled its Ecommerce presence it found it increasingly hard to keep up with resource and bandwidth requirements.

Because of this, they were seeking a partnership with a highly qualified team of growth marketers in order to continue to scale online customer acquisition strategies in a profitable manner.

Our team had to develop a full-funnel acquisition strategy including paid advertising on Facebook, Instagram, Google, and Youtube as well as Automated Email Marketing Flows.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Audit & Assessment
  • Digital Advertising Campaign
  • Online Customer Acquisition
  • Testing & Funnel Development
  • Reporting & Analytics

To continue to scale Bettinardi’s online customer acquisition, Adspace had to develop both prospecting and retargeting campaigns that drove high-intent website traffic, decreased cost-per-acquisition, increased conversions, and scaled online revenue.

We began with an in-depth audit of their current structures to identify areas of opportunity, understand their target customer demographics, best selling products, and overall market trends.

We then implemented paid advertising campaigns on Facebook & Instagram to increase brand awareness by pushing the brand in front of relevant audiences, engaging them with relevant messaging, and driving clicks to the website to convert.

At the same time, we began implementing pay per click campaigns on Google & Youtube to pull traffic searching for relevant products to the website ensuring we were capturing all high intent traffic and converting them into customers.

STRATEGIES

01 Holistic digital marketing expertise with growth-focused, data-driven solutions specifically tailored to the needs of the company.
02 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
03 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
04 Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real time.

RESULTS

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Increase in Facebook ROAS

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Increase in Google ROAS

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Increase in Online Revenue

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Increase in Conversion Rate