Bearfruit Jewelry

Bearfruit Jewelry is a direct-to-consumer trendy jewelry brand with minimal and dainty jewelry including rings, necklaces, bracelets, and more.

The company was founded in 2014 by Andrew Yoo and is based in California with retail locations in Irvine, Los Angeles, Arcadia, Newport Beach, Denver, and Houston

Its online store aims to bring unique hand-crafted and artfully designed jewelry to customers across the country.

The brand had done a great job at expanding its physical presence through retail locations across California, Colorado, and Texas.

However, the brand was finding it difficult to expand its ecommerce presence with the same velocity.

Because of this, Bearfruit Jewelry needed a team to develop and implement an effective cross-channel digital marketing strategy to target, engage, and convert online shoppers.

We began our partnership with an in-depth brand analysis to understand its mission, goals, target customer demographics, and key differentiating factors in an oversaturated market.

Next, we developed and implemented a full-funnel customer acquisition strategy on Facebook & Instagram that positioned the brand in front of new relevant users to increase brand awareness and drive website traffic and conversions.

Finally, we implemented in-depth digital marketing campaigns on Google, including shopping, search, and display ads to capture all high-intent traffic and drive conversions through the online store.