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Bearfruit Jewelry

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CMO Marketing Strategy
Digital Advertising
Content & Creative
Reporting & Analytics
Thumbnail Image Bearfruit Jewelry in adspaceagency
Thumbnail Image Bearfruit Jewelry in adspaceagency
Thumbnail Image Bearfruit Jewelry in adspaceagency
Thumbnail Image Bearfruit Jewelry in adspaceagencyThumbnail Image Bearfruit Jewelry in adspaceagency
Thumbnail Image Bearfruit Jewelry in adspaceagency

OVERVIEW

Bearfruit Jewelry is a direct-to-consumer trendy jewelry brand with minimal and dainty jewelry including rings, necklaces, bracelets, and more.

The company was founded in 2014 by Andrew Yoo and is based in California with retail locations in Irvine, Los Angeles, Arcadia, Newport Beach, Denver, and Houston

Its online store aims to bring unique hand-crafted and artfully designed jewelry to customers across the country.

THE CHALLENGE

The brand had done a great job at expanding its physical presence through retail locations across California, Colorado, and Texas.

However, the brand was finding it difficult to expand its ecommerce presence with the same velocity.

Because of this, Bearfruit Jewelry needed a team to develop and implement an effective cross-channel digital marketing strategy to target, engage, and convert online shoppers.

Thumbnail Image Bearfruit Jewelry in adspaceagency
Thumbnail Image Bearfruit Jewelry in adspaceagency

THE SOLUTION

SERVICES & TECHNOLOGIES
  • CMO Marketing Strategy
  • Digital Advertising Campaigns
  • Content & Creative
  • Reporting & Analytics

We began our partnership with an in-depth brand analysis to understand its mission, goals, target customer demographics, and key differentiating factors in an oversaturated market.

Next, we developed and implemented a full-funnel customer acquisition strategy on Facebook & Instagram that positioned the brand in front of new relevant users to increase brand awareness and drive website traffic and conversions.

Finally, we implemented in-depth digital marketing campaigns on Google, including shopping, search, and display ads to capture all high-intent traffic and drive conversions through the online store.

STRATEGIES

01 Engage in an in-depth brand audit to understand target customer demographic, unique value proposition, brand voice and guidelines, current marketing funnels, and overall market trends.
02 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
03 Design, develop, and implement new customer acquisition strategy on Google through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and maximize conversions.
04 Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real-time.

RESULTS

%

DECREASE IN COST PER CLICK

%

DECREASE IN CUSTOMER ACQUISITION COST

%

INCREASE IN ROAS

%

INCREASE IN ONLINE REVENUE