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Baby K’tan

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CMO Marketing Strategy
Digital Advertising
Content & Creative
Reporting & Analytics

OVERVIEW

Established in 2007, Baby K'tan is a Florida based juvenile products company founded by Michal Chesal and Isaac Wernick.

Designed to promote a strong parent-child bond and foster healthy infant development, Baby K’tan is a patented, ready-to-wear wrap that allows parents to wear their baby in multiple positions without any complicated wrapping or buckling,

Baby K'tan team proudly devotes a percentage of its proceeds to the American Heart Association and the National Down Syndrome Society to help fund education, medical research, advocacy program, and promotion of awareness and inclusion for individuals and families living with Down syndrome.

THE CHALLENGE

Baby K’tan designed a cutting-edge product and solidified product visibility through wholesale/distribution, but was struggling to overcome a plateau in online growth after establishing a strong organic foundation.

In the past, they never ran paid ads to gain competitive brand awareness, drive website traffic or generate online sales.

Because of this, they needed a full paid search buildout - customized to intelligently target their ideal customer demographic, deliver potent creative & copy, and strategically allocate budget to maximize website purchase conversions.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • CMO Marketing Strategy
  • Audit & Assessment
  • Digital Advertising Campaigns
  • Reporting & Analytics

We began by performing an in-depth audit of the brand to identify their unique value proposition, target customer demographics, hero products, as well as overall market trends.

After painting a clear picture of our go-to-market strategy, we designed a full-funnel account structure with Search, Display, Discovery, Shopping, and Video campaigns to guide the ideal target prospect through a high-conversion customer journey.

Starting from scratch, we built out a high performance Google Ads account to generate brand awareness, drive product demand, maximize visibility in front of high intent prospects, minimize browse/cart abandonment, and acquire new customers at an affordable cost.

STRATEGIES

01 Engage in an in-depth brand audit to understand target customer demographic, unique value proposition, brand voice and guidelines, as well as current marketing funnel, and overall market trends.
02 Customize a go-to-market strategy, develop a full-funnel account structure framework and design a multi-step customer journey as a roadmap to maximize conversions.
03 Design, develop, and implement new customer acquisition strategy on Google and Youtube through Search, Display, Discovery, Shopping, and Video campaign types to minimize the cost to acquire new customers.
04 Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real time.

RESULTS

X

Google ROAS

%

Increase in Conversion Rate

%

Increase in Online Revenue

%

Decrease in Cost Per Acquisition