Designed to promote a strong parent-child bond and foster healthy infant development, Baby K’tan is a patented, ready-to-wear wrap that allows parents to wear their baby in multiple positions without any complicated wrapping or buckling,
Baby K'tan team proudly devotes a percentage of its proceeds to the American Heart Association and the National Down Syndrome Society to help fund education, medical research, advocacy program, and promotion of awareness and inclusion for individuals and families living with Down syndrome.
In the past, they never ran paid ads to gain competitive brand awareness, drive website traffic or generate online sales.
Because of this, they needed a full paid search buildout - customized to intelligently target their ideal customer demographic, deliver potent creative & copy, and strategically allocate budget to maximize website purchase conversions.
After painting a clear picture of our go-to-market strategy, we designed a full-funnel account structure with Search, Display, Discovery, Shopping, and Video campaigns to guide the ideal target prospect through a high-conversion customer journey.
Starting from scratch, we built out a high performance Google Ads account to generate brand awareness, drive product demand, maximize visibility in front of high intent prospects, minimize browse/cart abandonment, and acquire new customers at an affordable cost.