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Aurate

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CMO Marketing Strategy
Content & Creative
Influencer Marketing
Reporting & Analytics
aurate jewelry
aurate jewelry
aurate jewelry
aurate jewelryaurate jewelry
aurate jewelry

OVERVIEW

Aurate is a contemporary jewelry brand that is focused on creating high-quality and ethically sourced pieces. Founded in 2015 by Sophie Kahn and Bouchra Ezzahraoui, the brand is based in New York City and prides itself on offering unique and timeless designs that can be worn every day. The company's mission is to provide customers with fine jewelry that is affordable, sustainable, and ethical, without compromising on quality or style.

One of the standout features of Aurate is their commitment to ethical and sustainable sourcing. The brand uses only recycled gold and conflict-free diamonds in their jewelry, ensuring that their pieces are not contributing to environmental degradation or human rights violations. Additionally, the company works with artisans who are paid fairly for their work, ensuring that the people who create their jewelry are treated with respect and dignity.

Aurate's collections are inspired by classic styles and modern aesthetics, making their pieces versatile enough to wear on any occasion. From delicate stacking rings to bold statement earrings, the brand offers a wide range of jewelry to suit any taste. Aurate also offers customization options, allowing customers to create pieces that are unique to them. With its commitment to ethical and sustainable practices, timeless designs, and customization options, Aurate has quickly become a popular choice for those looking for high-quality jewelry that is both stylish and conscious.

THE CHALLENGE

Although Aurate had a robust acquisition strategy that spanned various channels, including Meta, Google, and Tiktok, it encountered challenges in maintaining profitable CPAs due to the iOS14 update and TOF prospecting issues. This challenge hindered the brand's ability to scale its strategy, resulting in difficulty finding new yet relevant users to add to their funnel cost-effectively.

To address this issue, Aurate forged a partnership with Adspace to create, implement and oversee an extensive influencer marketing strategy. This collaboration aimed to generate unique website traffic and attract new customers to their online store.

aurate jewelry

THE SOLUTION

SERVICES & TECHNOLOGIES
  • CMO Marketing Strategy
  • Influencer Marketing
  • Content & Creative
  • Analytics & Reporting

Adspace initiated the project by conducting a comprehensive brand audit, which involved analyzing customer data, brand guidelines, and SKU data to determine the top-performing products. Moreover, we carried out competitor analysis to identify market and industry trends that could guide creative development and brand positioning.

The next step was to perform influencer research, whereby we identified relevant influencers who met the follower and engagement requirements established during strategy development. We curated a list of highly relevant influencers who were prominent voices in the sustainable jewelry industry.

Upon receiving approval, we began outreach to the selected influencers, engaging them with unique messaging and partnership incentives that we collaborated with the brand to develop. We negotiated terms on behalf of the brand, including content types, do's and don'ts, and posting cadence.

As we monitored campaign performance, we identified top-performing creative that we could use to optimize the campaigns further. Moreover, we migrated high-performing influencers to an affiliate program to nurture long-term partnerships.

STRATEGIES

01 Provided CMO marketing strategy recommendations and guidance across entire Ecommerce strategy including web design & development, customer acquisition and retention, as well as analytics and reporting
02 Engage industry relevant influencers to create highly effective influencer marketing campaigns that target and acquire new customers, increase online revenue, and increase ROAS.
03 Develop, execute, and manage effective content sourcing strategy to acquire effective creatives to be used across influencer and paid media campaigns
04 Implement a custom cross-channel reporting and attribution dashboard to better measure attribution across paid media mix and more effectively allocate budget to maximize returns

RESULTS

%

INCREASE IN WEBSITE TRAFFIC

%

DECREASE IN CUSTOMER ACQUISITION COST

%

INCREASE IN ROAS

%

INCREASE IN ORGANIC SOCIAL FOLLOWING