One of the standout features of Aurate is their commitment to ethical and sustainable sourcing. The brand uses only recycled gold and conflict-free diamonds in their jewelry, ensuring that their pieces are not contributing to environmental degradation or human rights violations. Additionally, the company works with artisans who are paid fairly for their work, ensuring that the people who create their jewelry are treated with respect and dignity.
Aurate's collections are inspired by classic styles and modern aesthetics, making their pieces versatile enough to wear on any occasion. From delicate stacking rings to bold statement earrings, the brand offers a wide range of jewelry to suit any taste. Aurate also offers customization options, allowing customers to create pieces that are unique to them. With its commitment to ethical and sustainable practices, timeless designs, and customization options, Aurate has quickly become a popular choice for those looking for high-quality jewelry that is both stylish and conscious.
To address this issue, Aurate forged a partnership with Adspace to create, implement and oversee an extensive influencer marketing strategy. This collaboration aimed to generate unique website traffic and attract new customers to their online store.
The next step was to perform influencer research, whereby we identified relevant influencers who met the follower and engagement requirements established during strategy development. We curated a list of highly relevant influencers who were prominent voices in the sustainable jewelry industry.
Upon receiving approval, we began outreach to the selected influencers, engaging them with unique messaging and partnership incentives that we collaborated with the brand to develop. We negotiated terms on behalf of the brand, including content types, do's and don'ts, and posting cadence.
As we monitored campaign performance, we identified top-performing creative that we could use to optimize the campaigns further. Moreover, we migrated high-performing influencers to an affiliate program to nurture long-term partnerships.