The story of TikTok evolves into a tale of apps, which is a more music-focused social app of Musical.ly in the west, and Douyin in the east (the TikTok app in China). The two apps that merged in 2018 formed TikTok. Gradually, TikTok has improved its dominance among various social media platforms. From 2010 to now, TikTok has grown from last place to the top fourth social media app.
According to Forbes, TikTok is a cross-generation platform that is helping to bring more communities of people closer together. It is not a place simply for music promotion, as well as the origin of many other trends, such as a source of inspiration, and a space for people to share tips and thoughts, even political opinions.
TikTok has grown significantly fast in popularity, especially during the Covid-19 exposure in the United States. According to Statista, TikTok has seen a growth of 180 percent among 15-25 years old users during the pandemic when people started working from home. It’s amazing how TikTok breaks through such an increasingly crowded social media market. TikTok is also set to surpass 1.5 billion users by the end of 2022. With the aggressively high engagement of users, downloads, and growing influencer value, TikTok’s market potential for advertising is unrivaled.
The revenue of TikTok ads is growing rapidly
TikTok is projected to reach $11.6 billion in advertising revenue in 2022, surpassing Snapchat and Twitter combined. The same study report also projected TikTok to achieve $23.58 billion in 2024. The total revenue of TikTok is another signal indicating its rapid success in the social media world. A platform that is passionate with a dedicated audience base is what advertisers want, TikTok contains all of these elements.
Referring to a study by Neuro-Insight, TikTok ads break through even better than TV. The study showed that TikTok has a higher receptiveness to brand messaging and call-to-action. TikTok ads provide more relevant messages and engagement with their audience. As TikTok is a place that strongly encourages authenticity, this establishes a bonus for advertisers to build better personal connections with the audience. It can make the audience remember the message of your ad deeply and further let them act upon the messages. The more memorable the brands, the better market sales it will reach. This is also the reason why TikTok ads stand out more than TV and digital videos. Besides, TikTok audiences are always fully learned and immersed compared to other platforms, which added more value to the multipurpose of ads.
Advantages of TikTok ads for brands
While TikTok has a low advertising cost compared to other platforms to help you stay within your budget, there are more benefits that TikTok ads offer to promote your brand than cost. These benefits include:
- • It Connects You to New Audiences
TikTok involves a “similar audiences” feature, which allows you to select audiences that are similar to your target market.
- • High Engagement Rates
TikTok’s engagement rate has been higher than Instagram and Twitter since 2019. According to research, small accounts of less than 1000 followers had an engagement rate of 9.38 percent. This ensures small businesses or brands that are starting up on TikTok, will have higher engagement rates.
- • Local creators
Many creators from small cities are popular with large groups of users, these influencers' popularity in their localities will allow businesses to target campaigns for specific locations you are looking for.
Use Promote to grow your TikTok audience
Promote is an advertising feature on TikTok that you can use to help you grow viewers to discover your videos and drive traffic to your website while improving your chances to gain followers. This tool is available for all TikTok accounts. Your videos will be shown as ads during the time you promote your video.
When you use Promote, pay attention to the following:
- • Promote is only available for public videos
- • You must use original sounds that can be used for commercial purposes to promote your videos. If you have copyrighted sound, you may not be able to use Promote.
- • You can view the cost to use Promote when you’re setting it up.
- • Promote can only help you to make your video more visible on TikTok
- • You must be 18 years or older to use Promote
There are more guidelines to teach you how to use the Promote tool to grow your audience on the TikTok Official Support site.
