With over 1 billion monthly users, you know TikTok’s importance for your business.
Now that you want to create high-converting TikTok ads, you’re probably asking: what types of Ad creative work specifically for TikTok?
The truth is: your ad creative is one of the most vital aspects of your ad campaigns. After all, it’s the only thing a prospect will see. Not the complicated settings in the ads manager.
Your ad creative can be the difference between a poor campaign and one that brings in thousands of buyers.
So how do you create the best performing TikTok ads creative for your business?
One place to start is to study TikTok ads that performed well in the past.
On that note, let’s see high-converting TikTok ads creative and why they performed well. You’ll also find examples to draw inspiration from.
Components of a TikTok ad creative
Before we talk about high-performing ad creative, what should be in your ad? Your ad creative elements provide the opportunity to convince TikTok users.
So, you should pay attention to these elements. Here are 5 components of a TikTok ad creative:
Video
Ads on TikTok are available in video format. But before you create your videos, you need to consider that TikTok is a platform focused on fun and entertainment. That’s clear in its motto, “Make Your Day.” No matter what you want to advertise, keep your videos enjoyable.
Also, you should maintain an aspect ratio of 9:16, 1:1, or 16:9. TikTok recommends a minimum video resolution of 540×960px, 640×640px, or 960×540px. Beyond these, supported file types are .mp4, .mov, .mpeg, .3gp, and .avi.
Visit the TikTok video ads specification page to get more details.
Sound
After your video, your sound matters a lot. It sets the tone of your ad. Marketers use sounds such as music, voiceovers, and the text-to-speech feature for their video ads.
Luckily, TikTok has a commercial music library where you can get music for free.
Since your recipients will see your ad with sound on, you should add a sound that fits the tone of your ad.
Caption
What do you want to tell your audience? Just like traditional TikTok videos, your captions and text overlay further strengthen your message.
Sometimes, these text overlays can provide instructions on how to order or use your product effectively. This is especially applicable to beauty products.
Call to action (CTA)
Your calls to action display the action you want a user to take after watching your ad. With that in mind, your call to action depends on your campaign goals.
Some calls to action you’ll find in the TikTok Ads Manager are:
- • Learn more
- • Download
- • Shop now
- • Sign up
- • Contact us
- • Book now
- • Apply now
Image source: TikTok
So, these CTA buttons will link to a relevant website page. For lead generation, you can add an instant form to capture leads on TikTok.
Apart from the standard CTA, TikTok lets you use Dynamic CTAs. This feature shows different CTAs according to your recipient’s click and conversion behavior in the past.
Better still, you can edit the available text options for dynamic CTAs.
Creator
Put simply, creators are a big part of TikTok ads. These people put life in your ads and compel users to watch them.
Even more, talented creators can talk with your audience just like a friend. By the end of your ad, prospects feel you’re truly trying to improve their lives.
This will even work better if you employ an industry influencer as your creator. Your audience gets to see a known face they already trust.
Overall, your TikTok ads should feel like viral TikTok posts. They should contain the fun side of TikTok without losing your message.
Best-performing TikTok ads creative examples
If you want to run TikTok ads today, you don’t have to start from scratch.
Why?
Some marketers have run tens of ads and already know what works. So, you can learn from their ads examples and take inspiration for yours.
The good news is that TikTok keeps a list of high-performing ads that you can check from time to time. Even better, we’ve compiled a list of best-performing ads and why they work.
Here are 7 TikTok ads creative examples you can copy to create your ads:
1. Pura Vida
Duration: 8 seconds
Objectives: conversions
Pura Vida is a jewelry brand. In this TikTok ad, Pura Vida uses content from one of its customers to advertise its personalized initial rings.
First off, only a few jewelry brands create personalized rings for customers. So, this will draw the attention of jewelry lovers.
Again, customers will be able to have their initials on their rings. Beyond that, the ring comes with a note from Pura Vida to the customer.
After unboxing, the ad shows how the ring will look on customers. With this ad, Pura Vida has used user-generated content to hit many targets.
2. Magnetic ball lamp
Duration: 11 seconds
Objectives: Traffic, conversions
If your product uses a new technique to solve customers’ problems, that’s worth advertising. This ad shows a magnetic ball lamp that uses magnetic balls as its switch.
Also, by having a cat in the video, some viewers will watch till the end. Towards the end of the video, the voiceover suggests it’s a good gift to give to loved ones.
So, if your product achieves results in a fun and unique way, ensure you advertise this to your ideal audience. The novelty alone is enough to win many of them over.
3. BlendJet
Duration: 60 seconds
Objective: Conversions
One of the most common video styles on TikTok is surprises. So, a video of a husband surprising his wife will attract and keep viewers who want to see the outcome.
In this ad, BlendJet uses user-generated content for advertising its blender. This video shows a real-life usage of the blender.
Here, potential buyers can see how easy it is to use, one of its use cases, and how it can bring smiles to your loved ones.
The video is long at 60 seconds. But a well-crafted story can keep people's attention for a minute.
4. Bright Money
Duration: 22 seconds
Objective: Conversions
One thing to note here is that Bright Money didn’t go straight into its product offer. First, the company identified with its audience.
Put simply, many people don’t appreciate the amount of work stay-at-home moms do. So, mothers will be more receptive to this ad as it states their sources of frustration.
After explaining their pain points, Bright Money explains its offer that eliminates debts in an easy way. The mom in the video describes how the product has helped her.
Debts are a problem nobody wants to have. A solution that eliminates it is a solution most people will check out.
5. DoorDash
Duration: 13 seconds
Objectives: App installs, lead generation
DoorDash needs Dashers to deliver food to customers. This ad shows how easy life can be as a dasher.
It goes straight to the point by explaining the potential benefits of being a dasher.
First, you have a flexible schedule. Then, you get paid daily. On top of that, there’s the adventurous part of meeting many people.
Even though its video showed these benefits, DoorDash used texts to reinforce the points. Sometimes, the only thing you need in your ad is to spell out benefits for the audience.
6. Fabletics
Duration: 52 seconds
Objective: Conversions
When you have a great offer, it will sell itself. All you need to do is to show the offer to buyers.
And that’s what Fabletics has done here. Discount offers are generally attractive to buyers. But when that discount is up to 80%? Irresistible.
In this video ad, Fabletics displayed some of their fantastic clothes and the ridiculous prices they were going for. It was an offer their ideal audience would rush to take.
7. Clinique Almost Lipstick
Duration: 30 seconds
Objectives: Traffic, conversions, video views
Most beauty videos on TikTok show creators applying the product. And Clinique Almost Lipstick is no different.
This ad features an influencer talking about the lipstick and why the audience should buy it. The ad also explains its unique selling proposition that it works for all skin tones.
So, this video shows potential customers reasons to buy and how to use the product.
While creating your TikTok ads creative, identify your product’s unique selling proposition and show real-life usage.
Best practices to create high-converting TikTok ads creative
From the examples of high-performing ads, we can uncover common trends. These are best practices to keep in mind when creating your ads.
Here are 5 of them:
Feature user-generated content
Your current customers are the best way to show your product works. So, if you have a library of user-generated content, use those videos in your ads.
With user-generated content, you can display the results potential buyers will get after using your product. That’s an effective way to use social proof.
And according to a study by Realeyes, TikTok UGC videos provoke emotions 22% more than brand videos. That means you get to connect better with your audience.
Emphasize your CTA with captions
You don’t have to wait till the end of your ad to let viewers know your CTA. Captions and text overlays can tell viewers what to do after watching the ad.
So, when they get to the end of your ad, they know what to expect.
Shoot video in high resolution
Apart from your video ad content, take note of the media quality. Even though TikTok recommends a minimum resolution of 540p, go for a minimum of 720p.
This brings out great quality the viewers will enjoy watching.
Beyond that, keep the video aspect ratio to 9:16. With that, the ad will fill viewers’ screens and keep their attention while watching.
Keep videos short
TikTok is a platform for short videos. That’s why the longest ad you can run is 60 seconds long.
But even at that, you should shoot for half of the limit. Most of the best-performing TikTok ad creatives are 30 seconds long or shorter.
In this period, cut all the fluff and ensure every second pulls the viewer towards conversion.
Use TikTok Ads Manager Creative tools
If you have no experience as a video creator, it may take a while before getting used to TikTok. In fact, manipulating videos is one of the skills required to thrive on TikTok.
To make video ad creation easier, TikTok provides access to:
- • Video editor: in the editor, you can add music, effects, text styles, and even convert your videos to the right size. Through the editor, you can design ad creatives that fit into TikTok.
- • Video templates: here, you’ll find templates for industries such as automotive, e-commerce, or gaming. All you need to do is find a relevant template and edit it.
With these tools, it’s easier to design TikTok ad creatives that convert your audience.
Conclusion
So, what’s the next step?
Pick the lessons in this guide and apply them when creating your TikTok ads. Remember to test many elements of your ad creative and track results.
Over time, you’ll have a system to design ad creatives that achieve your campaign goals.
But what if all these sounds too difficult to you?
Then, reach out to tell us what you have in mind for your TikTok ad campaigns. After our discussions, we’ll design TikTok ad creatives to achieve your intended results.
