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How to Find a Facebook Ads Agency for Ecommerce Businesses

Introduction

With almost 3 billion monthly active users in 2023, Facebook remains the king of all social media platforms. But are Facebook ads for eccommerce still effective in 2024? The answer is definitely yes! 

According to a new study from Uswitch, the average American spends 58 minutes daily on Facebook. That’s 325 hours per year! This data displays that Facebook ads are as important as ever for ecommerce brands that want to establish their online presence.

An infographic showing the data you can get from Facebook ads.

However, Facebook advertising is not that simple. It requires adequate planning, expertise, and hours of work. This is where a dedicated Facebook ads agency can make a considerable difference. In this article, we will discuss the importance of choosing the right Facebook ads agency to help you make the right choice for your business.

Understanding the Unprecedented Power of Facebook Ads for Ecommerce Success

Facebook Ads are a powerful marketing tool for different types of eCommerce businesses. It offers them a range of benefits to reach their marketing goal. Here is why you should consider Facebook advertising to skyrocket your business:

  • Wider reach: With almost 3 billion daily users, it’s mind-blowing to think how many people and potential customers you can reach with Facebook ads. Additionally, Facebook allows you to reach users of different interests, demographics, and locations, making it much easier to target the desired audience.
  • Increased traffic: An effective ads campaign can help increase your website traffic and conversions. As a result, the website’s ranking will also improve. This makes your site more visible to people searching for the products and services your business offers.
  • Better brand awareness: If you want to make your brand more memorable, Facebook advertising is what you need. More people become familiar with your brand when you consistently engage the right audience. This helps brand awareness grow over time.
  • Customer loyalty and engagement: Facebook advertising services give ecommerce businesses a unique opportunity to engage with their audiences and generate excitement about their products. Facebook is a social media platform where people interact and engage with their families, friends, and favorite brands they like. If your audience likes what you’re selling, they will likely share their satisfaction with others.

How to Find the Best Facebook Ad Agency for Your Ecommerce Business

If you’re considering hiring a Facebook advertising agency to manage your social media ads, several factors must be considered to ensure a beneficial partnership. Thoroughly evaluating various factors is crucial to guaranteeing a great partnership.

An Adspace CTA.

Define Your E-commerce Advertising Goals

Before hiring a particular Facebook ad agency, you should determine your goals. Make sure you have a clear idea of your advertising goals and the results you want out of your campaign. You need to decide whether to focus on lead generation, conversion, engagement, or brand awareness. This helps an agency create a proper marketing strategy for you.

Once you have a clear idea of what you want, contact a prospective Facebook ads agency. You will want them to evaluate their answers to the following questions: 

  • • What kind of advertisement strategy would they recommend to help your ecommerce business thrive?
  • • What tools and techniques are they going to use? 
  • • Would they use Facebook Live events? 
  • • What about video ads? What colors, copy, and creatives does the agency prefer?
  • • How do they see possible long-term goals? Where do they see your ad campaigns in six months?

Working with an agency that will understand your brand, voice, values, and tone is extremely important. These are the unique features of your ecommerce business, and an advertising campaign must reflect them. This will help maintain an authentic brand image for your company and help it stand out in a competitive online space.

Evaluate the Expertise and Experience of Facebook Ads Agencies

Why is it so important to find a Facebook ads agency for ecommerce businesses with relevant expertise? It’s essential because Facebook ads offer various targeting options that can be customized and adjusted, and newer agencies lacking experience may not be aware of them. Newer agencies with limited experience might not be equipped to offer the advertising and marketing assistance you need.

Before you begin working with an agency,  it’s important to research their experience in running successful Facebook ad campaigns. You’ll want to ask: 

  • • Do they have experience in creating marketing campaigns for cold or warm audiences? 
  • • How many customers are they working with right now? 
  • • Have they ever set up custom audiences?
A customer journey map.

In addition, you can always ask for their customer list and check their case studies. You can also check out the data from their previous Facebook advertising campaigns. It is also a great idea to check out their Twitter, LinkedIn, Facebook, and other social media accounts. You can read customer comments and view their previous work.

Consider Communication and Collaboration

When you team up with a Facebook ads agency, it is vital to establish open and clear communication. It is crucial to ensure that you and the prospective agency are on the same page and working together toward a common goal.

When searching for an agency for your Facebook ads campaign, you should see how long it takes them to respond to your emails and return your calls. The best agencies respond within 24 hours or less. If you sent an email looking for services and over 24 hours pass with no response, you should continue searching.

Hiring an agency for Facebook advertising services is all about building a partnership, and the most successful partnerships are built on efficient and transparent communication.

Take Budget and ROI into Consideration

Budget is a significant factor in choosing an agency because it plays a pivotal role in a campaign’s results. The last thing you want is to go broke. So, find an agency that can work within your established budget.

An equation showing how ROI is calculated.

What about return on investment (ROI)? ROI measures how much money is earned relative to the amount spent on an ad campaign. Always focus on finding an agency that will produce the best ROI for you. 

Remember that a trustworthy Facebook ads agency will be transparent about its prices and find a plan that fits your budget. Negotiating and asking for a customized pricing plan is okay (and recommended). A reliable company is interested in finding a beneficial solution for both parties.

Conclusion

Facebook advertising is one of the most effective ways to reach potential customers and boost your revenue. If you aren’t an expert on the platform, hiring an experienced Facebook ads agency is probably the best move for your company. 

Finding the right agency can take time, and it’s vital to interview several companies before making a final decision. When conducting interviews, remember factors such as the company’s communication style, budgetary limitations, and the projected return on investment. 

Are you seeking an experienced, top-notch Facebook ads agency to skyrocket your ecommerce business? Take action now and book a call today to meet with one of our highly qualified digital marketing growth experts at Adspace. 

We have the skills, knowledge, and expertise to take your marketing efforts to a new level. Do not miss out on this opportunity – schedule a call with us, and let’s talk about the future of your ecommerce business.

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