With almost 3 billion monthly active users in 2023, Facebook remains the king of all social media platforms. According to a new study from Uswitch, the average American spends an average of 58 minutes a day on Facebook. It is 325 hours per year!
You may be curious if Facebook ads for e-commerce are still effective in 2023. The answer is definitely yes! They are as important as ever, especially for eCommerce businesses that want to establish their online presence and attract more qualified prospects.
However, you should understand that Facebook advertising is not that simple. It requires effective planning, a level of expertise, and hours of work. This is where a dedicated Facebook Ads agency with experience in eCommerce can make a considerable difference.
In this article, we will discuss the importance of choosing the right Facebook ads agency for eCommerce businesses that will help maximize advertising success and drive growth.
Understanding the Unprecedented Power of Facebook Ads for Ecommerce Success
Facebook Ads are a powerful marketing tool for different types of eCommerce businesses. It offers them a range of benefits to reach their marketing goal. Here is why you should consider Facebook advertising to skyrocket your business:
- • Wider reach. As mentioned above, Facebook has almost 3 billion users today. That is like having almost half of the Earth's population on one social media platform! It is mind-blowing to think how many people and potential customers you can reach with Facebook ads. Additionally, Facebook allows you to reach users of different interests, demographics, and locations, making it much easier to target the desired audience.
- • Increased traffic. An effective Facebook Ads campaign can help increase your website traffic and grow more all-essential conversions. As a result, the website's ranking on search engine results pages will also improve. This will make it more visible for people searching for the products and services your eCommerce business offers.
- • Better brand awareness. If you want to make your brand more memorable and visible, Facebook Advertising is what you need. When you consistently show your services, products, and relevant content to the right audience, more and more people become familiar with your brand, and your brand awareness grows.
- • Customer loyalty and engagement. One of the numerous benefits of Facebook advertising services is they give eCommerce businesses a unique opportunity to engage with their audiences and generate excitement around their products or services. This leads to faster growth, a higher retention rate, and, as a result, more sales. Also, you should not forget that Facebook is a social media platform where people interact and engage with their families, friends, and brands they like. They comment on, like, and share posts, which includes ads as well. Thus, when they engage with your Facebook ads, they generate additional visibility for your brand.
How to Find the Best Facebook Ad Agency for Your E-commerce Business?
Have you decided to hire a Facebook advertising agency to manage your social media ads? It is a smart decision. Here is a list of things you should know and take into consideration for it to be a beneficial partnership.
Define Your E-commerce Advertising Goals
Before you decide to hire a certain Facebook ad agency, you should figure out what exactly you want to accomplish. Make sure to have a clear idea of your advertising goals and what results you want out of your Facebook ad campaign. You need to decide whether you want to focus on lead generation, conversion, engagement, or brand awareness, so an agency can create a proper marketing strategy for you.
Once you have a clear idea of what you want to achieve with the help of an ads campaign, reach out to the Facebook ads agency you consider hiring. Ask them what kind of advertisement strategy they would like to recommend to help your eCommerce business thrive. What tools and techniques are they going to use? Would they use Facebook Live events? What about video ads? What colors, copy, and creatives do they want to use? How do they see possible long-term goals? Where do they see your ads campaign in 6 months, for example?
It is extremely important to work with an agency that will understand your brand, voice, values, and tone. These are the unique features of your eCommerce business, and an advertising campaign must reflect them. This will maintain an authentic brand image of your company and help your brand stand out in a competitive online space.
Evaluate the expertise and experience of Facebook ads agencies
One of the first things you should do before you begin working with an agency is to make sure they have expertise and experience in running Facebook Ad campaigns for eCommerce businesses like yours.
Do they have experience in creating marketing campaigns for cold or warm audiences? With how many customers are they working right now? Have they ever set up custom audiences? You can always ask for their customer list and check their case studies. Also, make sure to check out the data from their previous Facebook advertising campaigns.
It is also a great idea to check out their Twitter, LinkedIn, Facebook, and any other social media accounts they use to see if there is anything concerning. You may read comments or see any of their work, which will help you understand better what type of agency you are dealing with.
Why is it so important to find a Facebook ads agency for e-commerce businesses with relevant experience and expertise? That is because Facebook advertisements can be built and tweaked with different targeting options, and new agencies with no experience may not know about them.
It does not mean that you should stay away from the agencies that have been around for a few months completely. However, new agencies with little experience might not be capable of providing you with the advertising and marketing support you are looking for.
Feel free to ask questions about the agency's experience and the services that make this agency different from others in this industry.
Consider communication and collaboration
When you team up with a Facebook ads agency for an e-commerce business, it is extremely important to establish open and clear communication. It is crucial to make sure that you and the agency you want to hire are on the same page and are working together toward a common goal.
In today's digital age, things move very quickly. Modern ads are created, optimized, and changed rapidly, which results in a more efficient ad spend. Therefore, when you are searching for an agency for your new Facebook Ads campaign, you should see how long it takes for them to respond to your emails and return your calls. The best agencies are those that respond within 24 hours or even less. If you sent an email over 24 hours ago and still have not received any response from an agency, you should continue searching.
You should also understand that hiring an agency that will offer you Facebook advertising services is building a partnership. This is yet another reason why proper and transparent communication is incredibly crucial.
Take budget and return on investment (ROI) into consideration
Other two crucial things you should consider when you are looking for an agency to handle your Facebook Ads account – are the budget and return on investment (ROI).
The budget is the amount you are ready to spend on your ads. The reason why it is significant is it plays a crucial role in a campaign's results. The last thing you want is to go broke, right? So find an agency that will be able to work within your established budget.
What about return on investment (ROI)? It is a measure of how much money is earned relative to the amount of money that was spent on an ads campaign. Always focus on finding an agency that will produce the best ROI for you. You want to work with a team of professionals who will help you make more sales and higher profit from your Facebook ads.
In order to settle your Facebook ads campaign for success, you should try to combine a well-planned budget with a focus on ROI. Therefore, look for a company that will understand and respect your budget and will not stretch your finances too thin.
You should keep in mind that a trustworthy Facebook ads agency will be transparent about its prices and will do its best to find a plan that will fit your budget. It is totally ok to negotiate and ask for a customized pricing plan. A reliable company is interested in finding a solution that is beneficial for both parties.
Facebook advertising is one of the most effective ways to reach out to potential customers and boost your revenue.
If you are not an expert in it, you may decide to work with a Facebook ads agency for e-commerce businesses that is the right fit for you and your company.
It might not be easy to find the right agency. You may have to compare and interview several Facebook ad agencies before you find the best one.
In order to make the right choice, do not settle for the first agency you come across. Interview all the agencies you have found, focus on what you are looking for and your expectations and do not forget that you are the boss who is in charge of the process.
Always consider such important factors as the experience and expertise of an agency, its transparent communication, budgetary limitations, and return on investment.
If you are not sure whether hiring a Facebook advertising agency is a good idea, think about the thousands of dollars an agency can help you save in the long run.Are you looking for an experienced top-notch Facebook ads agency to skyrocket your e-commerce business? Take action now and book a call today to meet with one of our highly qualified digital marketing growth experts. They have the skills, knowledge, and expertise to take your marketing efforts to a whole new level! Let our agency help you unlock the unique potential of Facebook Ads for e-commerce and propel your business to unparalleled success. Do not miss out on this opportunity – schedule a call with us, and let's talk about the future of your e-commerce business.