Agency Comparison Series: Adspace vs. Common Thread Collective


If you want to increase your digital presence and boost conversions, having a capable marketing agency on your side is essential. Two companies that you may want to consider are Adspace and Common Thread Collective. But how do these successful Google ads agencies stack up against each other? These leading ecommerce Google Ads agencies offer a range of services to enhance your brand’s online visibility. In this article, we will compare their strengths, potential drawbacks, and pricing options to help you make the right decision for your brand goals.

Common Thread Collective: Services Overview

Common Thread Collective (CTC) is a service provider that focuses on ecommerce growth strategies to boost conversion rates and retain loyal customers. Their main services include: 

Full-Funnel Ad Buying: CTC offers full-funnel ad buying, a strategic approach that targets potential customers at every stage of the sales process, from awareness to conversion. They offer this service for Facebook, Instagram, TikTok, and Snapchat. 

Growth Strategy: Common Thread Collective’s growth strategy service ensures optimal financial outcomes through cohort-specific lifetime value (LTV) forecasting, revenue and budget planning, and marketing calendar construction.

Creative Ad Design: CTC’s creative services prioritize paid social platforms to seize revenue opportunities.  Their approach is built for paid social first, ensuring campaigns resonate across all channels. The performance data of creatives also enables clients to effectively refine marketing efforts. 

Bottom-Funnel Acquisition: This strategy targets high-intent customers and explores new opportunities through a distinctive budget allocation approach. 

The homepage of Common Thread Collective.

Adspace: Services Overview

Adspace is a full-service digital marketing agency that helps brands establish themselves within their niche. Below, you’ll find some of our premier services. 

Paid Social Advertising: Adspace specializes in paid social advertising across Instagram, Twitter, Facebook, LinkedIn, and Bing. With expertise in leveraging these platforms, we craft targeted campaigns to reach audiences effectively and drive results for clients.

Email Marketing: Adspace’s email marketing services ensure that your campaign materials land in inboxes, not spam folders. With a data-driven approach, we create campaigns designed to increase site visits and create lasting customer connections through persuasive communication.

Google Ads: As a leading ecommerce Google Ads agency, Adspace offers unparalleled expertise in Google Ads, particularly in optimizing Google Shopping Ads. Focusing on data-driven strategies, we continuously monitor metrics to steer campaigns in the right direction.

Content & Creative Services: Our creative and copy services are expertly crafted to propel your brand to new heights. Utilizing comprehensive data insights, we tailor innovative strategies that perfectly align with your goals, ensuring impactful results that resonate with your audience.

Phones displaying ads for Adspace agency.

Agency Weaknesses 

Both CTC and Adspace offer great services for their clients, but there are always areas for improvement. Past clients of CTC recommend clearly articulating goals and priorities when beginning a partnership with CTC. Previous clients have remarked that going into a CTC project with a blank canvas may make it more difficult to reach realistic goals. On the other hand, Adspace operates with a smaller budget and team size compared to larger agencies, which may pose some limitations in terms of resources and capacity.

Case Study Comparison

Through detailed case studies, we will dive into Common Thread Collective and Adspace to reveal their unique approaches, triumphs, and challenges. We’ll compare their strategies and provide insights into their paths to success. 

Common Thread Collective 

Born Primitive, an athlete-driven fashion brand, partnered with CTC in 2018. To address growth challenges, Born Primitive and CTC restructured the customer journey, optimizing conversions and nurturing through various channels. Upon their partnership, Born Primitive witnessed sales nearly doubling year over year by 2019. This showcased CTC’s effective engagement strategies, particularly through Facebook.

Amid the COVID-19 pandemic, Born Primitive’s “Back the Gyms” initiative achieved remarkable results. This included 230% year-over-year growth and over $180k in donations to local gyms, highlighting the brand’s commitment to the community. Despite market uncertainties, Born Primitive’s partnership with CTC has yielded impressive results, with 2020 sales skyrocketing by 201.33% across three geographic markets, exceeding initial growth projections.

Facebook ads that helped boost Born Primitive.


Odd Sox is a vibrant accessories brand that offers socks, underwear, masks, slippers, and belts. Despite this product range, Odd Sox struggled with low Average Order Values (AOV) and poor conversion rates on its DTC website. To address these issues, Adspace implemented a comprehensive strategy focusing on website redesign, targeted Google Ads campaigns, and enhanced analytics. The website redesign aimed to improve user experience and encourage larger purchases. This streamlining process improved navigation and simplified checkout processes.

As an ecommerce Google ads agency, Adspace used a sophisticated Google Ads campaign to drive targeted traffic and conversions. Additionally, a new customer acquisition strategy was implemented across various campaign types to expand Odd Sox’s reach and increase conversions. The results were remarkable: Odd Sox saw a 58% increase in website conversion rates, a 154% increase in conversions, and a 52% increase in new customers.

A campaign photo for Odd Sox.


Ultimately, the choice between Adspace and Common Thread Collective depends on the specific needs and objectives of each client. Whether navigating the complexities of Google Ads, enhancing website conversion rates, or expanding brand reach through social media, both agencies offer tailored solutions to help clients achieve their digital marketing goals. Regardless of which agency clients choose to collaborate with, one thing remains clear: with the right expertise and strategies in place, achieving digital marketing excellence is within reach.

A woman at a computer.

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