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Arthouse

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CMO Marketing Strategy
Digital Advertising
Email Marketing
Content & Creative
Web Design & Development
Reporting & Analytics

OVERVIEW

Arthouse is the home of on-trend interior decor offering revolutionary no-mess peel-and-stick wallpaper, premium quality paints, and chique designs that bring your home to life.

The company’s team of in-house designers are constantly creating new wallcoverings including contemporary must-haves, classics with a little twist, and distinctive looks for wow-factor rooms.

Based in the United Kingdom, the company has now expanded internationally and operates in the United States, where it continues to establish itself as the leading designer, manufacturer, and distributor of world class interior decor.

THE CHALLENGE

While the company had found its footing in the United Kingdom, it recognized the huge opportunity the United States market held that had not been tapped yet.

Because of this, they needed to develop come-to-market strategies to build brand awareness, drive website traffic, and conversions in a profitable manner.

Our team had to design and develop a U.S. based shopify site, new customer acquisition strategies, lifecycle and retention strategies as well as in-depth reporting dashboards to bring Arthouse to the U.S.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Audit & Assessment
  • Website Design & Development
  • Digital Advertising Campaign
  • Full-Funnel Email Marketing
  • Reporting & Analytics

We began with an in-depth audit and assessment of their brand as it currently existed as well as competitor research. We needed to identify their unique value proposition, target customer demographics, and brand guidelines to effectively develop a come-to-market strategy.

We then designed and developed a completely new Shopify website that engaged website visitors with relevant information and drove conversions.

Next, we developed customer acquisition strategies on Facebook & Google to drive relevant and high intent traffic to the website.

Finally we developed full-funnel email marketing campaigns to re-engage past visitors and purchasers to drive new conversions and increase customer lifetime value.

STRATEGIES

01 Design and develop a new custom Shopify eCommerce store using UI/UX design to enhance the customer experience.
02 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
03 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
04 Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.

RESULTS

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Increase in Facebook ROAS

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Increase in Google ROAS

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Increase in Online Revenue

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Increase in Website Conversion Rate