The company believes that how they create their pieces matters just as much as why people wear them. And that luxury shouldn't be defined so narrowly and designed for so few. Jewelry you can feel good about wearing. Really good. Because now — more than ever — our choices matter.
Ana Luisa works with trusted partners, who share its values and meet its standards so everything is priced fairly and produced ethically. No unnecessary mining or excessive markups. Using recycled materials whenever possible. And 100% carbon and water neutral from cradle to grave. Bringing joy and inspiring impact.
Because of this, they needed to develop and implement effective, full-funnel digital marketing strategies to acquire new customers profitably.
We had to develop and implement paid advertising strategies across multiple acquisition channels and then create effective email marketing strategies to increase customer retention.
We began by engaging in an in-depth brand audit to understand target customer demographic, unique value proposition, audience segmentation, as well as brand messaging.
We then developed multiple acquisition strategies including paid advertising on search and social platforms as well as highly engaged influencer marketing strategies.
Finally, we developed and implemented a full email marketing strategy to retarget audiences to increase ROAS and customer lifetime value.