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Ana Luisa

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Digital Advertising
Email Marketing
Influencer Marketing

OVERVIEW

Ana Luisa is a jewelry brand with a simple, but clear cut idea. That high quality jewelry shouldn't cost the planet.

The company believes that how they create their pieces matters just as much as why people wear them. And that luxury shouldn't be defined so narrowly and designed for so few. Jewelry you can feel good about wearing. Really good. Because now — more than ever — our choices matter.

Ana Luisa works with trusted partners, who share its values and meet its standards so everything is priced fairly and produced ethically. No unnecessary mining or excessive markups. Using recycled materials whenever possible. And 100% carbon and water neutral from cradle to grave. Bringing joy and inspiring impact.

THE CHALLENGE

Ana Luisa had done a great job at building their brand and developing a Shopify site with great content and a high conversion rate but still needed to drive new traffic to the website.

Because of this, they needed to develop and implement effective, full-funnel digital marketing strategies to acquire new customers profitably.

We had to develop and implement paid advertising strategies across multiple acquisition channels and then create effective email marketing strategies to increase customer retention.

THE SOLUTION

SERVICES & TECHNOLOGIES
  • Digital Marketing Strategy
  • Digital Advertising Campaign
  • Online Customer Acquisition
  • Email Marketing Campaign

In order to increase website traffic, conversions, and customer retention we had to develop a full-funnel digital marketing strategy.

We began by engaging in an in-depth brand audit to understand target customer demographic, unique value proposition, audience segmentation, as well as brand messaging.

We then developed multiple acquisition strategies including paid advertising on search and social platforms as well as highly engaged influencer marketing strategies.

Finally, we developed and implemented a full email marketing strategy to retarget audiences to increase ROAS and customer lifetime value.

STRATEGIES

01 Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions
02 Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
03 Engage industry relevant influencers to create highly effective influencer marketing campaigns that target and acquire new customers, increase online revenue, and increase ROAS.
04 Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new emails campaigns to increase ROAS and customer lifetime value.

RESULTS

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Return On Ad Spend

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Decrease in Cost Per Engagement

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Revenue From Email Marketing

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Increase in Customer Lifetime Value